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Traffic and Conversions

Lead Retention and Capture: How to Prevent a Leak in Your Sales Funnel

One of the trickiest aspects of marketing is the concept of a lead and everything that revolves around it. Most marketing professionals learn as they go along. While this is a fine strategy, would it not still be best to have all of your information upfront? Understanding leads, lead capture, the sales funnel, lead loss, and all other related concepts, whether you are managing an e-commerce brand or otherwise is a much more useful and effective strategy. This way, you do not need to waste time learning the concept because you have all of the right tools and resources available ...

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10 Steps to Get the Most Out of Your Lead Generation Popups

Marketing is a creative process, especially with all of the strategies out there. One of your main concerns as a marketing professional is the lead generation. Current studies show that one of the biggest challenges for marketing professionals is generating high-quality leads. There are many lead generation strategies available to you. Most marketing professionals practice direct mail, referral systems, telemarketing, special events, promotions, and advertisement. One particular strategy that most forget about though is lead generation popups, also commonly referred to as “opt-in” and “opt-out” forms. If you are ready to take charge of your lead generation campaign and get ...

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How to Attract the BEST Leads

The concept of lead generation sounds easy enough, but that not necessarily mean that every marketing professional is doing it right. If that were the case, there would not be numerous pieces written on how to generate or attract more leads. Understanding the lead generation process and how to attract more leads is starting to matter more to marketing professionals. According to DMN3, “the biggest challenge for B2B marketers is generating high quality leads.” As such a pertinent issue in the marketing industry, many marketing professionals are constantly looking for ways to improve their tactics. With better tactics, not only ...

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10 Amazing Tips for Tracking Your Leads

The most successful marketing campaigns start with quality prospects that turn to qualified leads. According to research by Capterra, “Improving the quality of leads generated and increasing the quantity of leads generated top the list as the most important lead gen objectives for businesses.” These days, if you want a successful brand, you need to rely on buyers to help build it. A strong following starts with gathering qualified leads. If you are like most marketing brands though, you have trouble tracking your leads. Rather than falter behind the competition, it is time to take charge of your lead generation ...

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7 Unbelievable Tips to Quality Lead Conversions

Now that you have spent a fair amount of time qualifying your leads, nurturing the, following up, and guiding them through the sales funnel – it is time to focus on converting these leads. Here is a visual overview of what the process looks like when you view it in the sales funnel: As you can tell, the process comes with a few obstacles, but it also requires the right amount of persistence. However, with enough of an adamant personality and a desire to succeed, you can attain the best results. Before focusing on lead conversion strategies, here is a ...

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