Home / Traffic and Conversions (page 20)

Traffic and Conversions

They’re at It Again: Google Penguin 2.1 Update

In case you haven’t heard, Google launched yet another update to their algorithm. For those that are keeping count, that is the second one in just over 2 months. Here is a link to an article explaining the nuances of the Google Hummingbird update that was released in late August.  Unfortunately, these last two updates have been rough on many within the internet marketing community. Some have reported some very concerning drops within the Google SERPS almost immediately after Google Penguin 2.1 was released.  If this has happened to you, don’t get too worked up about it, as we’re going ...

Read More »

Guest Blogging: Does It Still Work?

When you think of fast food, your mind may revert to an image of McDonald’s. When someone mentions shoe brands, you may immediately think of Nike. Why is this?  Through brand awareness, these companies have brought an unparalleled level of exposure to their products. In short, they’ve been seen so many times by so many people that consumers immediately think of their brand.   This is one facet of internet marketing that is quite often overlooked. Granted, the way Nike and McDonald’s approaches brand awareness is not the same as the owner of a newly-launched website necessarily would. However, there are ...

Read More »

How to Market on Facebook Part 2: Widening Your Reach

A week ago we touched on the benefits of using Facebook to market to your target audience and how beneficial it is for engaging your followers. In case you missed it, here it is: How To Market On Facebook Part 1: Engaging Your Audience.  Just a quick recap: Facebook receives A LOT of traffic. With over 1 billion users, many of them check their accounts multiple times a day. If you’re not utilizing Facebook as a potential tool to build yourself as an authority and to maintain a dialogue with your target market, then you are severely missing out.  Today ...

Read More »

How to Avoid Google Slaps: The Off Site SEO Edition

In the first part of this short series, found here, we covered the important reasons as to why trying to pull the wool over Google’s eyes isn’t a plan for success. Just as a quick recap, it’s important to note that Google has been unleashing some outstanding updates to their search algorithm. Some marketers groan, moan, and complain about them, but the point of these updates is to enhance the user’s experience by allowing them to find the valuable information that they want out of the billions of pages scattered across the web.  Honestly, it is kind of silly that ...

Read More »

How to Avoid Google Slaps: On Site SEO Edition

Since the constant evolution of Google’s algorithm never ceases, oftentimes marketers find their sites losing traffic from loss of SERP rankings as soon as they are activated. We’ve already seen pandas, penguins, zebras, and now the newly activated Hummingbird update that is meant to level the playing field for those that follow the proper procedures.  Some try to pull the wool over the eyes of Google or try to exploit a flaw in the algorithm, but eventually get caught once the newest updates roll out, while others simply aren’t aware of the proper SEO procedure that will prevent Google taking ...

Read More »
Scroll To Top