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Traffic and Conversions

Don’t Let Your Content Go Stale

As a marketing manager, you’ve likely encountered days where you’ve spent hours trying to brainstorm new content for your next marketing campaign. If you’re like most marketing professionals, your final resort is to look online to see what your competitors are posting and to use that content as a way to spin your own. While this may work for some time, this type of strategy does have its faults – and serious ones at that. Instead of spinning content and recycling ideas that already exist, you can come up with fresh content and if you promote it the right way, ...

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Top Pay-Per-Click Strategies

First of all, what is pay-per-click marketing?  It is a way of using search engine advertising to generate visits to your website, rather than just having customers visiting your website through any other method of getting there. When you use pay-per-click, and the reason it is called that, is that every time your advertisement gets clicked and a visitor is sent to your website, you pay the search engine a small fee. This may or may not be a good strategy for your business, but there are definitely ways to make your pay-per-click campaign be the most effective that it ...

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Top List Building Strategies

When it comes down to it, your website runs on how extensive your list is. The more people who are subscribed to your brand, the more visibility and promotion your website gets. Many individuals though are unaware of how to capitalize on the tools available to them in order to grow their list. Instead of struggling with guesswork and using tips that aren’t effective, below is a list of proven list building techniques to put you right on track. Keep in mind though that some of these tips are applicable to specific brands or situations, so they may be especially ...

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Generating Traffic: Finding the Right Tactic

Owning a website and a brand is never easy and it often requires a lot of effort on behalf of your marketing team. The difficulty is that finding the right tactics to generate web traffic can often be a challenge since not every single tactic is effective and will provide you with the results that you are looking for. Generating traffic is important since it affects the success of your brand, how many sales you make, and it also determines how much information your brand’s buyers have regarding your brand. Rather than risk the success of your brand, the best ...

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List Building Strategies

When it comes down to it, your website runs on how extensive your list is. The more people who are subscribed to your brand, the more visibility and promotion your website gets. Many individuals though are unaware of how to capitalize on the tools available to them in order to grow their list. Instead of struggling with guesswork and using tips that aren’t effective, below is a list of proven list building techniques to put you right on track. Keep in mind though that some of these tips are applicable to specific brands or situations, so they may be especially ...

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