The struggle is real and never-ending. When it comes to your website conversions something always needs to be tested or improved upon. You always need to consider third-party endorsements, accessibility, and concise design. In that mix are some so-called, lesser concerns that often get lost in the shuffle. When addressed individually, each can boost your conversion rate a bit, but collectively the result can be stupendous. Here is a list of effective tactics you may have never considered:

There was a time where companies were an entity without a face. Since the invention of the Internet and growth of social media that is no longer the case. Companies have become easier to communicate with, so it has become vital for a successful business to have an open and engaging relationship with their audience. Many choose to do so by maintaining an active presence on various social media websites, such as Facebook and Twitter. However, there is still a big gap in just how personal these relationships can be. Video live streaming has become a popular option among professionals ...

Mobile friendly sites are more profitable than non-mobile friendly sites in this era of internet marketing than they ever were before. The statistics behind this phenomenon become ever more staggering. You know a trend is here to stay when Google writes a whole book about it (which they aptly titled, “The Mobile Playbook,” available for free online). As I’ve touched on in many posts before, making your site mobile friendly is more important than ever. If your site can’t be seen on a mobile device, you’re not going to make any sales from potential customers who are without a doubt ...

Keeping consistency across the internet with your marketing tactics is important on many levels. Firstly, if someone Googles the name of your company or product, you want them to find the same basic information in every place they look, at least as long as they are entities that you are in control of. We’ll touch on this in detail in just a bit. Consistency is also a sign of professionalism. You look like you’re on top of things if your web presence is polished and consistent across the board. If you haven’t Googled yourself recently to see what I mean, ...

If you’re like me, you probably dread the thought of having to write a script, set up a camera on a tripod, get the lighting right, put up a nice background behind you and sit down to record a video. In as much time as it takes to do all that, you could practically write an ebook that you could sell for a tidy profit. But that’s not the point, is it? The objective here is to engage your audience with multimedia, not just shove more text in front of them that they probably don’t want to read anyway. In ...