As a marketing firm, one of your main goals is to help your clients generate leads. Leads are the serious inquiries that you get from consumers about the product or service that you are marketing. The more leads you have, the stronger your lists, the more effective your newsletters, and the higher the chance the brand has to generate the sales that it is looking for. There are many ways to generate leads, but this specific post is going to deal with a favorite amount marketing professionals: optimizing the landing page. What is a Landing Page? You don’t need to ...

When most marketing professionals are faced with the phrase “A/B Split Testing,” their minds automatically revert to the notion that this phrase has something to do with the scientific, mathematical, or a methodology that is far beyond their level of expertise. To the contrary, A/B split testing is something that every marketing professional can easily master and use to make their marketing campaign and lead generation much more effective as a result. Below is everything you need to know about A/B split testing and how to employ it to your benefit. An Explanation of A/B Split Testing A/B split testing ...

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as re-marketing by Google) has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with how it works and when it should be used. What exactly is Retargeting? Retargeting is the practice of serving ads based on prior engagement; technically, it is cookie-based technology that relies on Javascript code to trail your audience anonymously all ...

It’s quite amazing how much human behavior has changed over the past two decades when it comes to mobile devices. Simply doing a little people watching while at your local mall or at a restaurant will give you a good idea of just how much modern generations are using their mobile devices in any and all situations. Statistics from Smart Insights point out that there are over 1.6 billion mobile device users in the world today and that the average time spent on mobile devices turns out to be an astonishing average of 2.8 hours a day in the year ...

A sales funnel can be described as a visual representation of the steps to take to successfully convert visitors. Essentially, a sales funnel is a marketing system; it’s the “ideal” route you intend your consumers to experience as they go from Prospect -> Lead -> Satisfied Customer -> Repeat Buyer. A sales funnel will also show you how many possible conversions you have in each stage of your sales cycle, as well as detailing your conversion rates for each stage. What is a Sales Funnel Measuring its Health and Success? There are four crucial metrics that can tell you the ...