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Tag Archives: Traffic Generation

The 2016 Guide to Email Marketing

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

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Have a Leaky Marketing Funnel? How to Patch Up for Success

For some brands, the creation and utilization of a sales funnel is integral to a successful sales process. Instead of turning prospects into leads and eventually to buyers from existing customers, the sales funnel generates buyers out of people who have never heard of your brand. Certainly, using a sales funnel sounds like a much more challenging strategy because you are creating leads from a completely new group of potential buyers. But, it seems that now more than ever, companies are opting for the funnel process. As MarketingSherpa mentions, “57% of B2B organizations identify converting qualified leads into paying customers ...

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8 Tips to Rock Your SEO… A 2016 Update

It has been an exciting time in the SEO world over the past few years. Google, Bing, and other major search engines have made several changes that have revolutionized the way websites are ranked. This provides an enormous opportunity for marketers and business owners willing to make the effort to adapt quickly to improve their rankings. As 2016 is now upon us, the purpose of this article is to provide you with tips for how to rock your SEO for this year and beyond. Making the commitment to put action to these tips can help expedite the process of getting ...

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15 Social Media Hacks to Jump Start Customer Engagement

The power of social media cannot be underestimated. Social media marketing leads to increased brand recognition, an improvement in brand loyalty, conversion opportunities, and higher inbound traffic to your website. If you haven’t jumped on the social media bandwagon yet, then it’s time to do so. In a video presented by #Socialnomics, you’ll find the following statistic: With the majority of buyer’s purchases being influenced by social media and the additional advantages of social media marketing, creating a social media campaign is the best way to take your brand to the next level. To get started, let’s talk a look ...

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Facebook Dark Posts

Social media is one of the most powerful tools on the web. With social media, you can take your marketing campaign to the next level by accessing thousands of potential customers or clients and increasing the visibility of your business. One of the great things about social media is that most marketers are always discovering new and interesting features that can improve their marketing campaign. The topic of this post is Facebook dark posts and everything you need to know about them. Through Facebook’s dark post mechanism, you can undertake a marketing campaign that many aren’t familiar with and you ...

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