Email marketing is far from dead. However, the methods have changed since 2005, and it’s time to get up-to-date with the current email marketing trends. When you understand what works in 2016 you are going to see a lot more success with the emails you send.

When it comes to Live Video Streaming, the days of content that is just text and image based is quickly moving into the past. While quality content is always in demand, these days videos are moving into the world as the content of choice for many businesses. The benefits of video are that you can easily demonstrate a technique, show off the benefits of a specific product and even just make a connection with users on a topic of mutual interests.

Pay-per-click marketing, or PPC, is a highly effective online marketing strategy used by advertisers who pay a fee every time one of their ads is clicked. This model is a means of purchasing visits to your website as opposed to waiting for consumers to find you organically.

Does affiliate marketing still generate enough leads for companies? Some would like to think affiliate marketing is no longer generating enough leads to be relevant in today’s Internet--especially with the growing popularity of ad blockers and tracker blockers (such as Ghostery). However, affiliate marketing still does have its benefits and when you take into consideration the lack of a decent ad blocker on mobile devices and the fact millions access the Internet primarily on their phone, affiliate marketing shouldn’t be overlooked.

In recent days, effective social media marketing must be considered a top priority for a successful business. Establishing a strong online presence should be an integral part of any brand’s marketing strategy. First steps include determining how to attract the most visitors to your website. Once you establish an audience, how are you going to keep them coming and continuously draw in new followers? The ultimate goal is to gain customers, not just to get consumers to view your website. Social media provides free advertising and word of mouth promotion. The growth possibilities are endless. Effective Social Media Marketing Strategy ...