One of the first things every marketing professional learns right from the beginning is to “know your audience.” By having a firm understanding of your marketing audience, you will be able to market your product to people who will actually be inclined to buy what you are offering. For many marketing professionals, determining their target audience and understanding the audience’s nuances can be a challenge. Sometimes, marketing professionals group subsects of an audience and may misinterpret the data. As a result, efforts to market a product are essentially wasted. To ensure that you are on the right track when it ...

If you’ve been following this site for more than just a few days then you’ve undoubtedly noticed that I am a strong proponent of the use of social media.  From the 4 and half billion active social media accounts online today, many marketers have shown that proper marketing of these sites can lead to one of the most profitable sources of traffic, thus making social media an absolute must for any business that wants to be competitive within their marketplace.  Facebook Obviously, Facebook is the top dog of the social media world.  With over 1.19 billion active user accounts, Facebook ...

Cyber Monday is the single highest revenue generating day for online goods.  In case you have never heard of it, it occurs every year on the Monday following the American holiday, Thanksgiving.  This year it will be on December 2nd.  The largest retailers in the world provide monstrous sales for online goods, causing what can only be described as a tidal wave of consumers to flock to their computers, credit card in hand.  The savviest of marketers have begun to follow suit, launching products and stepping up marketing efforts in order to take advantage of this hurricane of internet traffic ...