To write the ultimate headline for a squeeze (or sales) page, you need the ultimate toolbox. If you know nothing about writing compelling headlines, structured titles, or how to lead a prospect to the email capture without them realizing it, then this article will be very useful for you. Creating an eye-catching headline is fairly simple, as we discussed in our members area. But what about the content? You should be realistic, yet bold. You should be charismatic, yet not overbearing… the mixture of emotions you should feel whilst writing it, should convey to the reader easily, and be projected ...
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