As some of the best marketing professionals point out, “If you are not testing, you are guessing.” Such a statement has a wealth of truth to it. Those who do not split test are implementing marketing methods and tools into the development of their website, without really knowing what works. As a result, most websites are not being developed in a manner that leads to the most effective lead generation results. One of the most significant reasons that affect the use of A/B split testing is not that the testing itself is difficult. The mere fact that most professionals do ...
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