Marketing is a profession that is continuously evolving and improving with the influx of new information. As a marketing professional, one of your main concerns should be productivity. In a recent poll, it was found that most marketing professionals considered themselves to be unproductive and as a result, the impact of their marketing efforts suffered. As you continue to hone in on your marketing tactics and strategies, productivity should be a core consideration. If you are ready to solidify your productivity levels, then here are a number of excellent productivity hacks that will take you to the next level. Measuring ...

As an avid blogger, I’m a huge fan of easy-to-use WordPress plugins that make functioning inside WordPress and browsing your blog or website so much easier. Depending on the plugins you pick, you might drastically speed up or slow down the speed of your website. So it’s not necessarily wise to go plugin-happy when you go widget shopping. It’s better to have too few plugins and not have as many bells and whistles on your site than to have too many and make viewers wait forever for your site to load. That being said, there are some staple plugins I’ve ...

Less is more when it comes to managing your plugins on WordPress, although it doesn’t seem that way when you have a catalog of tens of thousands of plugins to choose from. It’s easy to go plugin-happy and start installing each and every plugin that looks like it might be slightly useful or entertaining. First you have your social media plugins, then your contact forms, then your CAPTCHA forms and before you know it, you have a plugin list as long as Santa’s naughty list. But managing your plugins takes skill. You must learn which ones you really need and ...

WordPress SEO by Yoast is a free plugin (obviously for WordPress) that you can use internally on blog posts and pages for optimizing how your content appears in the search engines. But more than that, it help you with proper SEO practices that often get overlooked. If you find yourself getting lazy when it comes to optimizing your posts and pages, or if you’re unsure of how to alter your posts in such a way to achieve the highest SEO potential, then you probably need the WordPress SEO by Yoast plugin. Do you know how to create a really good ...

Plugins for blog use is often free and very easy to use. They generally take the place of a piece of code that you would otherwise have to hire to have made for you or that you would have to code yourself. If you were building a website, you would have to do your homework to place a the code for similar functions in all the right places on each page, but with a blog, you only have to install it in the theme template, and it’s ready for tweaking. You can usually tweak most plugins for blog purposes fairly ...