Facebook is currently one of the best social media marketing tools. With over a billion users worldwide, it offers you so much customization and allows you to reach your target customers in a way that no other form of advertising has ever allowed in the past. How you utilize all of the things Facebook can allow you to do as a company, will be a giant factor in the success of your social media marketing campaign. Here are eight tips on how to get the most out of your Facebook advertising. Utilize SEO for Search Optimization SEO is the art ...

Many companies today believe the email marketing is dead, and so they don’t put any effort into it. They don’t send out newsletters, offers, or anything of the sort via email, losing out on a whole area of marketing that could bring more business and visitors to their website. The truth is that email marketing is still alive and well and can be a good investment if done properly. Recent studies have shown that email marketing, when combined with social media can actually net you an increase in click-through’s upward of 15% to 20%. This might not seem like a ...

With the ongoing push toward social media, Pinterest is gaining a foothold in many different circles. Why? Because, as they say, a picture is worth a thousand words. There are a lot of things that can be communicated in photographs that just cannot be aptly described or told, but a Pinterest page filled with images gets it done in a matter of seconds. Not only that, Pinterest is created to be shared, so the right images can wind up in literally thousands of hands if they catch the eye of the right person. In business, Pinterest is particularly powerful for ...

Part of building your business is building your business online, and part of that is delving into the somewhat mysterious world of SEO. In the old days, I could’ve just told you to include a few keywords and you would be good to go; nowadays, it’s not quite so straightforward. I’m often asked where and how a small business should get started in SEO and what strategies work best. While it’s not completely cut and dried, there are definitely some things you can do right now to get your business moving in the right direction in search results. Read on ...

Go outside, hop on a subway, or take a walk around your local mall, and it becomes blatantly obvious just how dependent on digital devices people have become. In 2013, a Pew Research Center survey discovered that for the first time since it began keeping track, a majority of Americans owned some kind of smartphone – a statistic that should not be lost on you or anyone else who owns a business. Because of the nature of smartphones, this proves that Americans are reading, but they certainly are not reading like they used to. Instead of pouring over newspapers or ...