As you probably already know, social media marketing has changed quite a bit over the last few years. With different platforms being created on a yearly basis and the many ways that some of the major platforms are changing, it can be difficult to keep up with what will and will not work in the social media realm. Not only that, but marketers and business owners are just beginning to scratch the surface of the massive marketing potential that exists with social media. According to Social Media Examiner, about 60% of marketers are using social media for 6 or more ...

In the advertising and marketing world, some companies and marketing executives go with an “any publicity is good publicity” type of marketing approach.  They get the word out by whatever means necessary, and so market their business on any and all social networks in order to get their product recognized. But this is not necessarily the best social media marketing approach for every business. In fact, most businesses would benefit from strategically choosing the social media platform that best suits their business, and sticking with that one only, or focusing on it as their primary social media platform and using ...

Tactic 1: Host Social Media Events Build a loyal community by hosting online events that your followers can benefit from. It can be fun events like “Fan Follow Friday” where you feature one fan and share links to their pages. It can be a 24 hour thing or even a month long event. It is a great way to get more involved with your fans, discover new businesses and build a huge community of followers. When hosting an event make sure you include a hashtag like #FollowFriday and schedule a post to go out every morning of your event inviting ...

I’ve mentioned in the past that the widespread use of social media has allowed marketers to reach untold amounts of people, vastly increasing their reach (and their bank account). It is so incredibly powerful that many people have turned to making a full time living simply by promoting offers through their social media accounts. No social media platform is more effective at expanding your influence than Facebook. I’ve created Facebook marketing posts in the past. With over 10,000 shares, this post HERE seems to be the most popular thus far. However, the strategy I outlined in that post has absolutely ...

As the new year approaches, it’s important to take notice of how internet marketing has progressed over the last year, and will continue to progress in the years to come. Your digital marketing strategy should be much easier to narrow down thanks to certain limitations that the continuous Google updates have placed on marketers.  However, though they are limitations, they are not necessarily bad. Quite the contrary, the constant “tweaking” of the Google algorithms has done nothing but ensure that those marketers that abide by the rules and follow ethical, white hat strategies will prevail, while those that attempt to ...