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Have a Leaky Marketing Funnel? How to Patch Up for Success

For some brands, the creation and utilization of a sales funnel is integral to a successful sales process. Instead of turning prospects into leads and eventually to buyers from existing customers, the sales funnel generates buyers out of people who have never heard of your brand. Certainly, using a sales funnel sounds like a much more challenging strategy because you are creating leads from a completely new group of potential buyers. But, it seems that now more than ever, companies are opting for the funnel process. As MarketingSherpa mentions, “57% of B2B organizations identify converting qualified leads into paying customers ...

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Sales Funnel: Climbing the Steps to Success

A sales funnel can be described as a visual representation of the steps to take to successfully convert visitors. Essentially, a sales funnel is a marketing system; it’s the “ideal” route you intend your consumers to experience as they go from Prospect -> Lead -> Satisfied Customer -> Repeat Buyer. A sales funnel will also show you how many possible conversions you have in each stage of your sales cycle, as well as detailing your conversion rates for each stage. What is a Sales Funnel Measuring its Health and Success? There are four crucial metrics that can tell you the ...

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Optimizing Your Campaign for Continued Success

The world of internet marketing is fickle. If you’re not at the top of your game, someone else will swoop in and take what you have, and the competition is only going to become more fierce. Over the years, I’ve seen marketers come and go. Some have chosen to pursue other ventures, while others simply fell out of the limelight. Obviously, much of this can be attributed to the ever changing nature of the internet. I definitely don’t want to give off the impression making a living online is unsustainable. I and my fellow colleagues are living proof of this, ...

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5 Easy Steps You Can Take to Improve Conversion Rates

It’s not enough to have countless people flooding your website if no one is purchasing what you are selling.  Improving conversion rates should be a continuous, ongoing process as it can either make or break a marketing career.  Here’s an example of how only a few minor steps taken to improve conversion rates can lead to big earnings… You have 2 sites.  Site “A” receives 4,000 monthly views, but is not fully optimized for a solid conversion rate, so only 5% of viewers purchase your $49 product.  For those that are not mathematically inclined, that comes to a total of ...

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