The concept of lead generation sounds easy enough, but that not necessarily mean that every marketing professional is doing it right. If that were the case, there would not be numerous pieces written on how to generate or attract more leads. Understanding the lead generation process and how to attract more leads is starting to matter more to marketing professionals. According to DMN3, “the biggest challenge for B2B marketers is generating high quality leads.” As such a pertinent issue in the marketing industry, many marketing professionals are constantly looking for ways to improve their tactics. With better tactics, not only ...
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