Pay per view or PPV is now rapidly becoming known in the industry as the latest way to market products and lead capture. The only problem with an emerging market like PPV is the fact that there’s so much misinformation, that people are running headlong into it, without asking the questions they should. If you think you need PPV in your business model, then you need to do the math, and ensure its not a shot to nothing.

With the many thousands of websites that proliferate the internet every day (every hour in fact) it would be silly to assume that when you create your first website, people are going to flock there within minutes of you posting your first article. To get traffic, you need search engine rankings, or a back door method of making people want to visit your site. One method that has been discussed on forums recently is getting a lot of attention from all the right people. Whilst it is very good for brand and name recognition, it may not necessarily be good ...