First of all, what is pay-per-click marketing? It is a way of using search engine advertising to generate visits to your website, rather than just having customers visiting your website through any other method of getting there. When you use pay-per-click, and the reason it is called that, is that every time your advertisement gets clicked and a visitor is sent to your website, you pay the search engine a small fee. This may or may not be a good strategy for your business, but there are definitely ways to make your pay-per-click campaign be the most effective that it ...
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