Mistakes are just part of being human. They are naturally occurring, and how most of us learn. Oftentimes, failure is not devastating, it is a blessing in disguise because it forces us to grow, and keeps us grounded.

If you currently operate an established enterprise, want to launch a new product or service, or if you are contemplating a fresh startup idea, usually the same fundamental screening questions will apply to help shape your new concept. As you screen business ideas, the following questions will guide you, and focus your thinking as you further develop your concepts. Start by zooming in on these important focal points:

Don’t assume you can’t promote your brand effectively without access to a huge advertising budget. Many new business owners get discouraged because they lack deep pockets. They think the only way to market their goods or services successfully is with massive amounts of money, and this can’t be farther from the truth.

Whether you love them or loathe them, when it comes to advertising your business, referrals play a vital role in any successful inbound marketing strategy. The truth is, there’s no better way to build your business than through referrals.

The most valuable and infuriating task any marketer gets appointed is to create a highly effective landing page that converts. This can be a daunting challenge because there are many variables that can affect the success or failure of a page. At any time, problems may arise with copy, images, page design, traffic issues, the list is endless. A good approach is to not focus so much on why your landing page is not converting, instead channel your energy on methods that will improve performance. The following is a compilation of seven hacks that will help push your landing page ...