Taking your profits offline If you were to choose between a free method of contacting people and a paid method, each one having its particular strong points and drawbacks, you would probably opt for the free method. Then if you were told that by using the paid method, you could in fact put your prices up, and actually get more out of a client than you could with the free method – would you rethink? Offline marketing has for some time been dominated by those with thousands of dollars to spend, and they spend it on a marketing campaign that ...
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