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Tag Archives: Offline Business

Earning Consumer Trust

Have you ever worked with someone and then later realized they were not who you thought they were? Did you look at the work they did and realize you didn’t like it at all? How about becoming friends with someone and finding out they weren’t a good person? These things have happened to all of us and they are a big problem when they do. If you own a business these things become even more important and even more dangerous as well. You need to know that the people who work for you are representing your brand and your business ...

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Even Big Brands have that Oops Moment in Marketing

The importance of marketing cannot be understated. Not marketing your product can shut you out from an entire consumer base, while marketing your product poorly can lead cause your product to not appeal to consumers or to not be accepted at all. While it may seem that big brands know it all, the opposite is true. Big brands have failed, and frequently for not putting in the time and the time and consideration into developing a strong and successful marketing campaign. Below are the brands that have make the greatest marketing failures in history. Hopefully, as a small or developing ...

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Marketing Ploys: The Fearsome Threesome

If you have the (dis)pleasure of watching commercials in between sports games or are subjected to watching CNN in the terminal of an airport while awaiting your next flight, chances are that you’ve seen some of the newest car commercials. One commercial that has caught my eye lately is the one for a new economy class car that comes in three styles and several snazzy colors. The commercial (which has a few different versions) starts off with an indie/hipster girl shopping for home furnishings, accessories and new boyfriends. When she gets to the car dealership, however, she finds that she ...

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local contacts

Local Contacts: They Really Do Matter

Local contacts are way more important than most internet marketers will lead you to believe. I know, I know, you think that because you’re promoting a website, you can do everything on the web and you no longer need those real-life schmucks. But let me tell you something from years of experience – you DO need those local contacts, and in more ways than you might think. Local contacts are your ticket to instant trust. Whereas in the online world, you have to earn trust by working your way through customer skepticism by posting real-looking testimonials and videos, offering plenty ...

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Local online advertising

Local Online Advertising: When Plain SEO Doesn’t Cut it

Local online advertising is one of those marketing strategies you must use when your website isn’t quite bulky enough, popular enough or well-established enough to make it in the search ranking by itself. If your local business or website doesn’t lend itself well to keyword phrase research, there are other ways you can make yourself prominent in the search engines without getting too fancy. Local online advertising is often performed on website directories like CitySearch, Google Places, Yahoo Local and more. There are several ways you can make sure your website – and therefore your business – gets found without ...

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