It’s quite amazing how much human behavior has changed over the past two decades when it comes to mobile devices. Simply doing a little people watching while at your local mall or at a restaurant will give you a good idea of just how much modern generations are using their mobile devices in any and all situations. Statistics from Smart Insights point out that there are over 1.6 billion mobile device users in the world today and that the average time spent on mobile devices turns out to be an astonishing average of 2.8 hours a day in the year ...

There are many ways that you can market your product to the public. Some of the most popular marketing methods include email newsletters, flyers, social media activity, and reaching out to customers by offering them financial incentives to purchase your products. However, one marketing method that typically gets overlooked is mobile marketing. The main reason that this marketing trend is overlooked is that marketing professionals are not quite certain how effective mobile marketing is. Some argue that the other marketing methods are much more advantageous and provide a greater rate of return. While this may hold some truth, the fact ...