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Tag Archives: matt cutts

They’re at It Again: Google Penguin 2.1 Update

In case you haven’t heard, Google launched yet another update to their algorithm. For those that are keeping count, that is the second one in just over 2 months. Here is a link to an article explaining the nuances of the Google Hummingbird update that was released in late August.  Unfortunately, these last two updates have been rough on many within the internet marketing community. Some have reported some very concerning drops within the Google SERPS almost immediately after Google Penguin 2.1 was released.  If this has happened to you, don’t get too worked up about it, as we’re going ...

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Guest Blogging: Does It Still Work?

When you think of fast food, your mind may revert to an image of McDonald’s. When someone mentions shoe brands, you may immediately think of Nike. Why is this?  Through brand awareness, these companies have brought an unparalleled level of exposure to their products. In short, they’ve been seen so many times by so many people that consumers immediately think of their brand.   This is one facet of internet marketing that is quite often overlooked. Granted, the way Nike and McDonald’s approaches brand awareness is not the same as the owner of a newly-launched website necessarily would. However, there are ...

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