There are many marketing techniques out there to improve your brand and its visibility. Regardless of what strategy you use, you can be certain that it is evolving and reshaping to meet the challenges of today’s market. One such form of marketing that has seen some recent developments is pay-per-click advertising. In order to stay ahead and to ensure that your brand is relevant z, below are a few of the most recent tactics that some of the best brands are beginning to implement. Adopting these tactics sooner than later will help you stay ahead of your competitors. What is ...

Any publicity is not always good publicity.  Some marketing campaigns and stunts have not only fallen flat in the past couple of years, but some have even been quite embarrassing for the companies that rand them.  Whether they were due to bad luck or bad decision-making, some marketing stunts and some simple advertising campaigns gone awry turned into major PR nightmares.  Here are a few of the most recent disasters in marketing. Apple Spends a Fortune to Release U2 Single as a Gift Time Cook, the CEO of Apple, made the decision and the announcement, in September of 2014, that ...