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Tag Archives: marketing budget

The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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cyber monday

Cyber Monday: Is Your Business Prepared to Take Action?

Cyber Monday is the single highest revenue generating day for online goods.  In case you have never heard of it, it occurs every year on the Monday following the American holiday, Thanksgiving.  This year it will be on December 2nd.  The largest retailers in the world provide monstrous sales for online goods, causing what can only be described as a tidal wave of consumers to flock to their computers, credit card in hand.  The savviest of marketers have begun to follow suit, launching products and stepping up marketing efforts in order to take advantage of this hurricane of internet traffic ...

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