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Tag Archives: Email Marketing

Setup a High-Converting Webinar in 8 Steps

The use of webinars to bring in leads has increased significantly over the past few years. The main reason for this is simple; because the potential to bring in high quality leads from webinars is higher than just about any other digital strategy. Not only is the potential higher, but business owners and marketers can also use webinars to take advantage of several other benefits. On top of the ability to reach viewers from all across the world, webinars also provide an exceptionally low cost option for efficiently reaching your target market. Ken Molay, founder of the Webinar Blog, performed ...

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The Pros and Cons of Automating Your Lead Capture

These days, coming up with a viable lead generation strategy is not easy. There are numerous factors that influence the performance of your strategy and whether it is effective. When it comes to capturing leads, marketing professionals are increasingly turning to new opportunities to meet their lead capture goals. One of the most common options is to go from manual lead capture to automated lead capture. While manual lead generation certainly does give you a strong insight into the lead generation process, a manual process only goes so far. If you are looking to take your lead capture to the ...

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The 2016 Guide to Email Marketing

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

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Marketing Success: Email Marketing

There are hundreds of ways to market your brand, but that doesn’t mean that each option is a viable end effective solution. When marketing your product, you need to do what is best for your brand, which means that you want to choose the strategy that is going to do the best job. In many cases, most brands disregard email marketing because they think it is an outdated technique. The fact of the matter is, email marketing is still one of the most effective solutions for a number of reasons. Below is an overview of email marketing and why you ...

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How to Build Your Email List: Taking Your Business to the Next Level

Despite what some “experts” may tell you, email marketing is still alive and well. For most online marketers, the majority of your income will come directly from your list of subscribers. According to McKinsley & Company, Email is almost 40 times better at acquiring new customers than Facebook and Twitter. Not only that, but it’s economical as well. MarketingSherpa found that companies sending over 100,000 emails per month see a 94% return on investment.They also found that companies sending under 100,000 emails per month see a 139% return. That’s absolutely amazing, I know, but none of this could be possible ...

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