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Tag Archives: Email Marketing

7 Smarter Ways to Build a List

List building is one strong avenue to help you generate subscribers, leads, and finally customers. Those who are fairly new to the marketing field may not have the tools, resources, and knowledge to build an effective list. However, that should not deter you from doing so. After all, at the end of the day, the more effort and time you put into your marketing plan, the sooner you should see results.

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Inboxing – The Definite Guide

It’s time to improve your email marketing ROI by mastering the art of inboxing. To succeed as a digital marketer in today’s day and age, you must have the ability to grab the attention and interest of consumers. That, in essence, is the definition of the job of a digital marketer. One of the most important and impactful areas where marketers have the ability to grab attention and interest while also building trust is through email. Email is as impactful today as it has ever been. While there was a time in 2013 where many marketing experts said that email ...

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Why You Must Follow Up with Your Leads

Lead generation is a tough gig and well after you have successfully generated a number of leads, your job is not done. As Sensible Marketing points out, “77 percent of marketing leads never convert into sales. Lack of lead nurturing the common cause of this poor performance.” Once you have accumulated your leads through various marketing strategies, some would say that the “real work” begins. The next steps include lead follow up and nurturing, since the entire purpose of generating leads is to draw them through the sales funnel by converting them into customers. To understand the importance of following ...

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