Effective content marketing creates demand, it is the ligament that links brand awareness to lead generation. When it is put together well, the result is familiarity, trust and a positive rapport with existing and prospect customers. The message provided is crafted in the appropriate format, through the most efficient channel, at just the right time.

There’s much more to blogging than writing up a posts and praying that the traffic comes. That’s not a tangible plan for creating viral or high ranking content. Obviously, the most important aspect of blogging is to actually sit down and get some words down on a page, but that is not the most efficient way to engage your current audience and generate new traffic. Despite what many think, there is a science behind blogging and the subsequent content marketing techniques that are used to drive traffic to your site. There are various forms of content that have been shown ...