Bounce rate is one of the most commonly talked about terms in digital marketing. The reason for this is because it is also one of the most important factors in a business’ online success. If you are unfamiliar with the term, Navneet Kaushal of Search Engine Journal provides a simple definition: “Bounce rate is the number of people who came to your site and left without visiting a second page. It can also be defined as the percentage of single page sessions on your website. Google evangelist Avinash Kaushik, describes bounce rate as ‘I came, I puked, I left.” While ...

There are specific elements of your website that may be chasing traffic away and absolutely crippling your bottom line. Over the years, marketers have pinpointed many of the issues that could potentially be costing you thousands in revenue without you even knowing it! We can now effectively dissect our sites in order to strip away what doesn’t work in order to decrease bounce rate.  Blog frequency impacts customer acquisition. “92% of companies, who have blogged multiple times a day, acquired a customer through their blog” (HubSpot State of Inbound Marketing, 2012). This should not be exceptionally surprising to most of ...