Link building is an absolute necessity for obtaining rank within the SERPs. In the online world, links are similar to votes, indicating that a certain page is popular and worth reading. This is an effective measure that Google uses to gauge where your site should sit within the search results. The more popular a site is, the higher the likelihood that search engines will place it towards the top, subsequently increasing organic traffic, and potential revenue. Not only will backlinks improve a site’s standing, but they will also help spread brand awareness and could be an extremely useful source for ...

Everyone keeps saying that “content is king”, but does that mean backlinks are outdated? In the online world, links are similar to votes, indicating that a certain page is popular and worth reading. This is an effective measure that Google uses to gauge where your site should sit within the search results. Link building is an absolute necessity for obtaining rank within the SERPs. The more popular a site is, the higher the likelihood that search engines will place it towards the top, subsequently increasing organic traffic, and potential revenue. Not only will backlinks improve a site’s standing, but they ...

In the first part of this short series, found here, we covered the important reasons as to why trying to pull the wool over Google’s eyes isn’t a plan for success. Just as a quick recap, it’s important to note that Google has been unleashing some outstanding updates to their search algorithm. Some marketers groan, moan, and complain about them, but the point of these updates is to enhance the user’s experience by allowing them to find the valuable information that they want out of the billions of pages scattered across the web.  Honestly, it is kind of silly that ...