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Pay per click campaign management

Pay Per Click Campaign Management for Beginners

Pay per click campaign management is based largely on search engine sponsored search results and contextual advertising on websites. In a nutshell, pay per click is about getting your ads in front of a relevant audience wherever and however they search online. Some marketers use more than one search engine to display their ads. This means submitting a campaign at more than one paid search platform. For instance, Google is probably the most popular search engine based campaign platform, but Facebook campaigns are in high demand for placing relevant ads next to a person’s profile even when they’re not searching ...

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