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Social Media

Facebook Dark Posts

Social media is one of the most powerful tools on the web. With social media, you can take your marketing campaign to the next level by accessing thousands of potential customers or clients and increasing the visibility of your business. One of the great things about social media is that most marketers are always discovering new and interesting features that can improve their marketing campaign. The topic of this post is Facebook dark posts and everything you need to know about them. Through Facebook’s dark post mechanism, you can undertake a marketing campaign that many aren’t familiar with and you ...

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Business Intelligence: IBM and Twitter Mashup

Back in October of 2014, IBM announced that it would be beginning a very important partnership with social media giant, Twitter.  This partnership would allow businesses that used IBM services to utilize Twitter data to improve their marketing strategies.  IBM already had such platforms available, like the Watson cloud platform, an enterprise solution to help businesses sort through the internet data to improve their businesses and make informed decisions based on what consumers are doing online. The purpose of the partnership between IBM and Twitter is that Twitter now shares its data with IBM so that IBM can use this ...

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The Downfall of Twitter

Many well-read Twitter users and marketing experts alike are confused about why Twitter’s CEO, Dick Costolo made the decision to put the social media giant’s Chief Financial Officer, Anthony Noto, in charge of the company’s marketing strategy. Most who ponder the topic conclude that this is a very poor decision on the CEO’s part, and that the decision comes at an especially poor time. Even those with very little marketing experience are baffled by this decision in online conversations. This period of time is one where Twitter needs to think on its feet and really make good decisions, since it ...

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Gaining Trust Through Social Media

Being active on social media can be beneficial for your company in many ways. Social media offers businesses a brand new way of advertising that is more casual and less promotional, which makes customers more likely to directly engage with advertising content, and more likely to actually view ads, click through to your website, and purchase your project—and that is, after all, the purpose of all marketing. One of the big ways that social media sites have changed the advertising and marketing world is they have given companies and individuals who are branding themselves an great opportunity to quickly earn ...

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How to SEO Your Social Media Campaigns

SEO, or search engine optimization, and social media are both highly useful tools to be sure to add into your internet marketing campaign. By using both methods thoughtfully, you can multiply your company website’s views exponentially and build trust, recognition, and visibility, which all lead to higher revenue at the end of each quarter. Although SEO and social media advertising are technically two separate strategies and two different approaches to online marketing, they have many similarities, and they work best when used in combination. To get the most out of a combination of search engine optimization and social media marketing, ...

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