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Social Media Marketing: What Will Work in 2016 and Beyond

As you probably already know, social media marketing has changed quite a bit over the last few years. With different platforms being created on a yearly basis and the many ways that some of the major platforms are changing, it can be difficult to keep up with what will and will not work in the social media realm. Not only that, but marketers and business owners are just beginning to scratch the surface of the massive marketing potential that exists with social media. According to Social Media Examiner, about 60% of marketers are using social media for 6 or more ...

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Relationship Marketing 101: 5 Power-House Strategies You Can Apply Instantly

If you are not developing a relationship marketing plan for your business, you could be in trouble. In a world where business owners and marketers are constantly being told to work to find new customers, the value of customer loyalty can sometimes get lost. When you think of major brands like Apple, it is quite clear that a large portion of their success comes from the incredible amount of loyalty consumers have for their brand. It is astonishing to think about the fact that Apple has, time and time again, convinced consumers to buy new iPhones that have very little ...

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Increase Revenue with Media Buys… Effortlessly

When it comes to the marketing industry, nothing ever really comes easy. A lot of strategies and tips are challenging to implement, especially if you aren’t a seasoned professional in the field. However, while you may not have things come easy to you in the marketing world, at least you can hope that there are ways to make things easier. One particular area worth focusing on is media buys. Media buys is the process of purchasing media inventory for advertising. After you purchase a media buy, the advertisement of your choice is visible to your target audience. You usually find ...

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Social Listening: Should You Be Eavesdropping?

Social listening is a valuable tool for every single business in existence, even businesses without a strong online presence. From private schools to auto parts stores, and everything in between, social listening is imperative for maintaining a successful, continually improving business. Social media communities from Facebook to Yelp offer businesses with an invaluable resource for gauging customer buying trends and more. Eavesdropping vs. Listening Eavesdropping has so many negative implications, and it’s unfortunate, because eavesdropping can be a very useful and positive tool for all parties. Rather than having nefarious purposes, eavesdropping, particularly through social listening, can offer valuable insight ...

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Adding to Your Social Media Campaign

Facebook has become a mainstream word and if you ask somebody what it is they are most likely able to tell you.  Pinterest and Instagram on the other hand are a little less well known, but they both can pack big punches when it comes to improving your subscriptions. Pinterest is an online “pinboard” where users can “pin” things from the Internet in order to organize them and share the things they love with friends and family. Instagram on the other hand is an online mobile photo and video sharing networking service that allows its users to integrate their pictures ...

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