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Social Media

10 Tips to Build Your Business with Social Media

In recent days, effective social media marketing must be considered a top priority for a successful business. Establishing a strong online presence should be an integral part of any brand’s marketing strategy. First steps include determining how to attract the most visitors to your website. Once you establish an audience, how are you going to keep them coming and continuously draw in new followers? The ultimate goal is to gain customers, not just to get consumers to view your website. Social media provides free advertising and word of mouth promotion. The growth possibilities are endless. Effective Social Media Marketing Strategy ...

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The Ultimate Guide to Facebook Live

  To compete with the popular Twitter-owned Periscope, Facebook released a new way to upload content called Facebook Live. Facebook Live is a tool that can be used from the Facebook app on an Apple or Android device to stream video live. It provides companies and users with a way to interact with their followers in real-time as viewers can react and comment on the stream as it is happening—and after. It is also a fun and creative tool to use so your audience sees you as a person rather than a faceless entity behind the screen. The streaming service ...

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8 Little Known Facebook Hacks That Rock

With so much technology available today, it is no surprise that social media plays a large role in the success of the advertisements from many different companies. Social media allows each business to have a personal relationship with a variety of potential clients, whether that relationship is established through a company page, an advertisement alongside someone’s news feed, or a pop-up from the website. For that reason, Facebook has become a major resource for companies that are looking to expand their client base. Facebook was originally set up as a way to communicate with your peers, but it has grown ...

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Know Your Audience: The Ultimate Guide

One of the first things every marketing professional learns right from the beginning is to “know your audience.” By having a firm understanding of your marketing audience, you will be able to market your product to people who will actually be inclined to buy what you are offering. For many marketing professionals, determining their target audience and understanding the audience’s nuances can be a challenge. Sometimes, marketing professionals group subsects of an audience and may misinterpret the data. As a result, efforts to market a product are essentially wasted. To ensure that you are on the right track when it ...

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15 Social Media Hacks to Jump Start Customer Engagement

The power of social media cannot be underestimated. Social media marketing leads to increased brand recognition, an improvement in brand loyalty, conversion opportunities, and higher inbound traffic to your website. If you haven’t jumped on the social media bandwagon yet, then it’s time to do so. In a video presented by #Socialnomics, you’ll find the following statistic: With the majority of buyer’s purchases being influenced by social media and the additional advantages of social media marketing, creating a social media campaign is the best way to take your brand to the next level. To get started, let’s talk a look ...

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