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Online Advertising: Pitfalls to Avoid

When you advertise your business online you are pushing your level of success. You are helping others to find you. This is very important for reaching your goals. If you advertise online then more people are seeing your information. You do not want to miss out on those people.

The internet is one of the biggest places you can advertise. There are millions of people online each day. There are also plenty of people shopping online each day. Seeing ads makes them consider you over others. You want that.

You will also need to consider the negative side of online advertising. There are many ways to fall into traps. You want your ads to help you. They cost a lot of money after all. The more money you spend on advertising the less you have for other things.

This means your ads need to work well for you. They need to give quality to your brand. They also need to help you improve your client base. This can be done well. You just need to avoid these pitfalls.

Too Close for Comfort

You need to create an ad that people will like. You need something universal rather than specific. You want everyone who sees it to feel included. This is why many ads use a variety of people or objects. If you are too narrow it turns people away.

You want other people to see that your product is great. You want them to all want to purchase your product. This increases your client base. It also improves your ability to sell. You want that process. You will want as many people to see your ad as possible. You also want them to enjoy that ad.

Your ad will have a delicate balance. You need to keep in general enough that everyone feels included. You also want it specific enough that everyone feels it relates to them. This requires a good writing style. It requires a variety of actors. It also means you need to think about your client base.

Think about who wants to buy your product. Those are the type of people you need in that ad. They are the ones that will appeal to others just like them. Don’t get caught up in too much glamor and the need for celebrities, even minor ones.

Too Many Ads

The more ads you have the more people will see you. This may seem like the perfect idea but it is not. The more ads you have the more it will cost you. If you spend too much on ads the wrong people will see it will not help you. Instead of posting your ad everywhere focus it to a smaller area.

Consider where people who want what you offer will look. Think about other types of websites they will search for. This is where you want to post your ad. Paying more for these placements is better for your success.

Another drawback of too many ads is the annoyance factor. If people see your ad everywhere they look they tend to get annoyed. This causes them to turn away from your product as well. The more ads you post the more they see them. For a while this is beneficial. They start to think about your product more often.

After some time they start to see you as annoying. This starts to compound and they refuse to consider your product. Balancing your ads is the best way to avoid this problem. It’s also a way to ensure you get seen by the right people.

Fun Advertisement

Think about how your ads are fun. They should be interested for people to see. No matter what type of ad you have you want people to like them. Use everything you have to make a good ad. If you don’t you will find yourself annoying people faster.

An ad that is not nice to look at makes people close out. This means using good images and using fun backgrounds. You want a good slogan that will draw people in. You may want something unique to help them remember who you are.

Remember that ads come in different styles. You could have a static ad (a picture). You could also have a video ad. Each of these is different. You can say a lot more with a video. Make sure you use all aspects in a video. You want images and words. You also want sound. Make sure it all comes together well.

The better it fits the more people will be interested. In a static picture you don’t want a lot. Keep a simple image on a simple background. Make sure there is a small amount of text. You don’t want to talk too much.

Overwhelming Them

Too much text or too much talking can take away from your message. You want everything to point toward your product. Make people smile or laugh. Make sure they remember who you are. But make sure they remember in a good way. You don’t want them to view you in a negative light.

Your ad should never have a lot of text because this gets hard to read. People give ads a quick glance. If you don’t catch their attention in that glance they move on. Too much text makes them move on quickly.

When your video ad has too much happening this turns people away as well. You want to give them information they need. You don’t want too much extra. All that extra information gets in the way. It takes up time. Remember their time is important.

They don’t want to waste it on something that isn’t. Your ad is not that important to them unless it applies to them. When you focus on important information they are more likely to stay with you. This means they see the end of the ad. That means they may buy your product or be more interested.

Use Your Genre

Remember what your goal is. Remember you are trying to sell a product to a group of people. You want to focus on those people. Think about what they like and don’t like. Those are the things to consider for your ads. If you include more aspects they like you have a better chance of success.

Don’t market to someone who is not interested in your product. Don’t use something just because you like it. Use something that people who buy your product like. That’s what will make you more money. It’s going to improve your success as well.

For example, if you sell hunting equipment your ad should focus on that. You may include animals only for the hunting. You don’t need to include a meadow because it’s not related. Your hunting clientele doesn’t care about a meadow. You need to focus on what they care about.

This may require you to do some research. Don’t be afraid to get into the middle of things. Make sure you are using everything at your disposal. There are different places to find the information you need. Make sure you look for it. You will have difficulty if you don’t.

All-Star Cast

Another pitfall is spending too much on a high class cast. Save celebrity endorsements for later. When you are just starting use normal people. You don’t need a world-famous actor or celebrity. What you need are people talking about your product. You can use actors but keep them small-time.

Remember you don’t have a big budget at the start. You have to build up to those types of things. You also need to consider who is buying your product again. Do they care about a celebrity endorsement? If they don’t then take it off the table entirely.

There are many ways that you can improve your abilities online. There are ways to improve what you are doing and to ensure that advertising works for you. Make sure you consider different aspects of advertising. Use this in the best way possible.

You will want to move forward constantly. Improve your ads as you go. Find out what is working and what isn’t. If something doesn’t work then cut it. Put more time and effort into things that do work. Use the different tools at your disposal. There are many after all.


If you consider each of these aspects of marketing you will be better off. You will be able to move on. You will be more successful and you will achieve more. You will also allow your clients to see what you have to offer them. This is the most important thing. It is going to make you or break you.

Your clients are the best judge. No matter what you think it is all up to them. Without them you will not be able to succeed. Even if you spend money on a perfect ad you can fail. Your clients decide what is good and what is not. You have no real say in the matter.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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