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Offline Business

An Idea for the Offliners (Part 2 of 2)

If you have contacted enough companies, you should have a great list put together. Do not throw away that list of contacts (it will come in handy later). You now have a list of common problems and common reasons a person may want to use the companies you’ve contacted. This is great information now for finding keywords. You just need to enter broad ideas into a tool like Google AdWords Keyword Tool, and you will start finding treasures among the usual big competition keywords. For example, let’s say one of the most common jobs a crane hire company is called ...

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An Idea for the Offliners (Part 1 of 2)

A friend of mine called me today to ask for a favor. In return he said he’d let me in on one of his latest “secrets.” I obliged, of course, and didn’t really expect much in return, as the favor was not much at all. What he told me gave me a much better and bigger idea. His secret was pretty basic, but highly effective. It relied on two things – offline businesses, and online keywords. He used classified ads in a newspaper to get new keywords to try on his local sites. He looked at the services people offered, ...

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Ever Thought You Could Make it Offline?

There are a few ways you can make the transition from online to offline with your marketing, and again there are fewer still that are cost effective. Lets say you were in the job seeking niche, and you have a landing page that converts very well from online marketing – but it’s costing you an arm and a leg in pay per click costs. You would be just as well taking a few weeks off from marketing via PPC, and using that money to put into offline advertising. With just as much creative knowledge, you can put together a marketing ...

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What You are Doing Wrong in Networking

Nobody likes networking for the first time. The thing is, its not as easy as it would seem to those who have been doing it for years. Yes the internet makes it a little easier and not so in your face, because you can send a direct message, PM or even an email and that will certainly do the job. However, when you are a stone cold newbie who has never networked in their life, then of course its going to seem like one of the hardest things ever, to initiate a conversation with somebody who could actually end up ...

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Life Time Values

The crossover between online and offline is blurred for many successful marketers. They tale a perfectly good method that works for webmasters, and then they create a means for offline clients to access it. If you can do this, then you are truly on to a winner, although it is not always apparent how to do so. One perfect way to make money with offline clients, is to show them what your services are worth in the real world. They will sell the product to themselves if you can actually show them that the service is not just about getting ...

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