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internet marketing principles

4 Internet Marketing Practices that You SHOULD Be Doing

While basic internet marketing practices remain the same (providing a solution to the problems of your audience), the avenues in which you present this solution are always changing. The internet is incredibly dynamic. As technology advances, more opportunities to market to your target viewers arise. Simply generating backlinks pointing towards your money site won’t cut it anymore. So, in the spirit of providing helpful information, I’m going to share a few of the methods that the top marketers have been utilizing, and will continue to use in the foreseeable future.  Increase Visual Content Over 4 billion YouTube videos are viewed ...

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internet marketing

The Future of Internet Marketing is Bright

If you haven’t already tested the waters of internet marketing, it may be about to finally take the plunge.  Digital marketing, ecommerce, and online coaching have all been reaching new heights this year according to sources such as Comscore, Emarketer, and a slurry of other online research firms.  According to a revenue report released by the Interactive Advertising Bureau on October 9th, internet ad revenue hit an all time high of $20.1 billion in the first half of 2013 (an 18% increase over last year and almost double from 2010).  The same report even showed that digital video revenue increased ...

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sms marketing

SMS Marketing: A New Method that is Taking Flight

SMS. Perhaps you’ve heard of it?  It is a simple acronym that stands for Short Messaging Service, but the majority of people simply refer to it as text messaging.  Anyone that hasn’t been living in a cave for the last decade knows how big text messaging has become.  As of this year, there are over 4.5 billion people worldwide that actively use SMS.  That is A LOT of people; approximately 75% of all mobile users to be exact. Believe it or not, SMS has been around for over 20 years, but just now are marketers catching onto this unquestionable cash ...

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Top 10 Marketing Strategies for 2014

As the new year approaches, it’s important to take notice of how internet marketing has progressed over the last year, and will continue to progress in the years to come. Your digital marketing strategy should be much easier to narrow down thanks to certain limitations that the continuous Google updates have placed on marketers.  However, though they are limitations, they are not necessarily bad. Quite the contrary, the constant “tweaking” of the Google algorithms has done nothing but ensure that those marketers that abide by the rules and follow ethical, white hat strategies will prevail, while those that attempt to ...

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Mobile Marketing

One Method of Marketing That is KILLING IT!

It’s Mobile Time! Entrepreneurs, it is time to take note; the mobile age has quickly come upon us! 85% of the world population has access to a mobile device.  For those of you that are not mathematically inclined, that is about 6 billion people!  Technology is increasing at an astounding rate. It seems as if every month a new mobile device is introduced into the market.

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