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Mobile Marketing

Why Mobile Optimization is Vital for Higher Search Rankings

With the constant changes, mobile optimization couldn’t possibly be more in important than it is today. For a few it’s old news, but for most it is still news – Google has once again updated its algorithms and this time, it influences website owners whose site is mobile optimized. Mobile optimization is one of the surest ways to make it easier for your mobile audience to view your web page, buy products, and the like. With a mobile optimized website on hand you’ll be able to ensure that you’re not only attracting your audience and keeping them interested, but that ...

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Making Mobile Marketing Magnificent

It’s quite amazing how much human behavior has changed over the past two decades when it comes to mobile devices. Simply doing a little people watching while at your local mall or at a restaurant will give you a good idea of just how much modern generations are using their mobile devices in any and all situations. Statistics from Smart Insights point out that there are over 1.6 billion mobile device users in the world today and that the average time spent on mobile devices turns out to be an astonishing average of 2.8 hours a day in the year ...

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Mobile Optimization: The Next Step Threshold

Every year people spend more and more time and money on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away instead of engaging them.  There are several different ways to make sure that your business and website are not only optimized for all mobile devices, but are customer-friendly and inviting as well. Design Your Website to be Mobile-Friendly There are many different aspects to building ...

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Understanding Mobile Marketing

There are many ways that you can market your product to the public. Some of the most popular marketing methods include email newsletters, flyers, social media activity, and reaching out to customers by offering them financial incentives to purchase your products. However, one marketing method that typically gets overlooked is mobile marketing. The main reason that this marketing trend is overlooked is that marketing professionals are not quite certain how effective mobile marketing is. Some argue that the other marketing methods are much more advantageous and provide a greater rate of return. While this may hold some truth, the fact ...

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