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The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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Marketing Productivity – The Minimalist Guide to Getting More Done FAST

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken years to put together a couple decades ago. According to data from the team at Smart Insights, there are over 3 billion people using the internet today.   It is noteworthy that this number accounts for 40% of the world’s population. While the reach of digital marketing has never been higher and will undoubtedly continue to grow, finding ways ...

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Marketing Tools to Avoid

When you are working on marketing a business it becomes extremely important to understand which tools help. You need to also understand which tools hurt you. For a business there are a variety of tools. When you get online you will find multiple tools as well. Those tools will improve your abilities in many ways. Some, though, will hurt your business. It is important to understand which tools do what. It is also important to consider the ways to achieve your level of success. You will need to think about success in different ways. You need to make sure you ...

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The Gold Standard in Market Research

Owning a brand is tough work, which means that you need to best tools available to help you succeed. One of the biggest problems for most brand owners is finding the best tools to reach success. Market research is an indispensable resource, but finding which market research reports are the greatest can be exceedingly difficult. To save you time and expense, this post details which market research reports you should refer to for the best information on what buyers are looking for, which demographics are interested in what items, and all other pertinent information that can help you market your ...

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3 Reasons Marketing Consistency can Make or Break Your Business

You want your business to be the go to place for customers whenever they need a product or service that falls in your niche. If you don’t have a consistent marketing method or brand identity, it can make things very confusing for customers who don’t like it. Picking one color scheme and a logo that your audience can easily recognize will set you apart from your competition and make your business easy to remember. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods ...

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