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How to make keywords – this is a skill that every internet marketer should know.
There are several schools of thought on the subject of keyword selection, but there are some general guidelines you should be aware of when you choose keywords.
This guide will show you how to make keywords and select them properly. We’ll also explore how to use them in conversational language so that your website copy doesn’t end up exhibiting poor grammar merely for the sake of keeping your keyword phrases intact.
How to Make Keywords: Give Customers What They’re Searching for
What are keywords, exactly? Put simply, they’re the words that your website visitors used in order to find your website. When you (or a site visitor) types in a query in a search engine, the words they used are called keywords. Single words are generally considered keywords, while a string of two or more words is called a keyword phrase or a long tail keyword.
Either way you cut it, the process of combining and selecting those keywords all goes into the skill of how to make keywords in general. So let’s look at a few examples.
Let’s suppose your website is about planting and harvesting blueberries. You would love to rank for the keyword “blueberries” in Google, but there’s no way with all the competition out there that this would be a possibility. So what do you do? You learn how to make keywords that are longer and more specific. These keyword phrases are much more effective in driving traffic to your website.
Here are a few examples of keyword phrases you might choose if you were trying to drive traffic to such a website:
How to harvest blueberries
Blueberry harvesting
Propagating blueberries
How to store blueberries
Freezing blueberries
How to grow blueberry bushes
These are all long tail keywords that could potentially drive traffic to your website.
How to Make Keywords that Don’t Have a Lot of Competition
You want to make sure each keyword has at least a few thousand searches, but certainly no more than about 200,000, or you will likely never rank for them. But to test the real potential of the keyword phrase, you need to perform your own search in Google.
Go to Google.com and enter your search terms in the search box. Place quotation marks around them so that they look like this: “how to harvest blueberries.” Hit “Enter” and see how many search results appear.
At the top of the page, you’ll see how many search results Google draws up. If it reads more than about 250,000 search results, you probably should choose different keywords.
For instance, the keyword phrase “propagating blueberries” only draws up 592 results, meaning you have a good chance of cornering the market on that keyword. If you write articles targeting that phrase and point them to pages on your website that also target those keywords, you might soon find yourself at the top of the search results for that keyword.
The keyword “freezing blueberries” draws up a few more results at a total of 14,600, but it’s still within the bounds of easy competition, which is good news for you. Now you see how easy it is to learn how to make keywords.
