You probably look at your email blasts from time to time and wonder if your audience sees them as being as boring as you do. After all, who wants to read a plain black and white email every week with nothing inside to catch your interest?
Well, what you might not know is that some of the emails I receive from some very successful affiliate and internet marketers are rather drab all the way around, visually speaking. They say what they want to say, type it on the page and hit “send.” Nothing more to it. And there are several reasons for this.
Should You Add Graphics to Your Emails?
It’s often a bad idea to add graphics to your emails for a few reasons. First of all, it takes your email a long time to load in most email clients, including Microsoft Outlook, Yahoo, Hotmail, Gmail and Thunderbird. The text will load, but your audience will get a page load symbol until the graphics appear.
Either that, or there will oftentimes be a little red “X” in place of the graphic, signifying that the user has not opted to download images automatically and must select that option. That’s just another step that many people don’t want to take.
In addition, some email clients simply dump an email with images into the spam folder, assuming that it’s spammy. Unless the user has specifically added you to their whitelist (and even there, it’s not reliable), you always run a pretty high chance of landing in the spam folder of anyone’s email.
Finally, many mobile phones don’t support the huge graphics some internet marketers seem to love adding to their emails. If nothing else, it takes longer for these emails to load, and unlike computer clients, the mobile emails often do not load the text while waiting for the images to load. So the user doesn’t get to read ANY of your email, which isn’t good.
Alternatives to Boring Emails
In some email marketing software, you’re given the option to send a regular email and an HTML-only alternative. I often use this option for when I want to send a rich text or image-rich email to my list, but know that some may not be able to receive it for whatever reason.
This is ideal also for email clients that block hyperlinks in an email. If you send an HTML-only alternative, you get as plain text as possible for those who receive plain text only, but you can send images and links to people with email clients allowing images. So really, you get the best of both worlds this way.
So next time you want to write an email blast and dress it up, weigh your options and the risks involved with each. If you go without design, you risk a boring email, but at least most of your list will receive it. If you choose a design, try to make sure you send an HTML alternative for those who can’t accept images.