It’s quickly becoming more and more apparent that content should play a significant role in creating a massively successful business. From a strictly marketing point of view, content is what will build your brand, help showcase your expertise, and bring in new traffic.
Audiences will show a significant amount of loyalty to their favorite bloggers, continuously reading and sharing content, and best of all, buying their products.
I want to be 100% clear. Content isn’t just written. It can come in numerous forms such as video or podcasts as well. Regardless of what method you choose to pursue, it’s important to build your content. Of course none of this matters unless anyone actually sees it.
Now, today’s post is going to focus on easy, FREE methods to market your content in a way that can yield HUGE results. It’s these minor changes that set the legitimate business owners apart from the hobbyists.
It’s amazing how a couple minor tweaks that literally only take a few minutes a day can mean the difference between being financially secure or being stuck in a rut with an outstanding product that never gained any traction.
These tricks aren’t difficult to implement at all, but most people simply fail to follow through with them on a regular basis. As a business owner you need to make a conscious effort to not only take care of the substantially larger tasks like product and content creation, sales copy, etc but also take care of the small things that may also have a significant impact as well.
With these tips, success will be yours. You just have to take action…
Share Your Content More than Once
This is the best possible way to leverage older posts. As your business continues to grow, your audience may have only seen your most recent content, leaving all of the previous posts that you’ve spent countless hours creating, to be lost somewhere deep in the archives.
It doesn’t do you much good buried somewhere on page 20 of your blog, does it? The majority of your new audience may gain some real insight by viewing your past work.
Why not share your content over and over again so that audience member / followers have the opportunity to see your hard work? The same idea applies to your most recent posts as well.
What if your followers were busy the day you shared that piece of content? What if they went away on vacation and didn’t check their email? What if they were too busy to view your content when they saw the link and forgot to come back to it later? They could have easily missed out.
Fellow marketer Tomasz Tunguz experimented with re-sharing his content on Twitter. In his case study, he found that every time he shared the same post on Twitter, it would receive 75% of the total re-tweets from the previous time he shared it.
Here’s an example:
Let’s say that you share a blog post and receive an initial 100 re-tweets. According to the research Tunguz presented, you could receive as many as 75 additional re-tweets the second time that you shared that same blog post and an extra 56 re-tweets the third time that you shared that post.
Instead of only sharing your post once, you would have settled for only 100 re-tweets instead of 231. That’s a massive difference!
Obviously this was one case study by one marketer. Everyone’s audience will react differently, but it’s safe to say that your content could potentially reach far more people if you took a few seconds and shared some old content.
This also Applies to Email
You should begin collecting emails and building your list of subscribers from day one. If you’re not, then you need to start now.
Most email services will allow you to schedule a series of auto response messages that are triggered whenever a new person joins your list. The majority of marketers create several autoresponse emails geared towards selling their products, but what happens when this series ends?
Obviously if you keep blasting your list with sales propositions, your subscribers will quickly lose interest and stop reading your emails or even worse, unsubscribe.
On the other hand, your list is completely useless if you let it sit dormant. So what should you do?
Once your initial series of sales emails comes to an end, us your autoresponsder to keep readers engaged. Schedule further emails to be sent at 7 day intervals (once a week) so as to keep your audience interested, without seeming spammy.
In these emails, you simply need to add a link to your oldest emails and provide a brief synopsis of what the post entails. Believe me, your audience will greatly appreciate seeing content that they’ve never been exposed to. Plus, it allows you to make good use of your previous posts.
Continuous engagement is one of the most important aspects of building a brand. Imagine if you were able to keep every subscriber on your list coming back to your site over and over again. The likelihood of converting these subscribers to a sale would absolutely skyrocket!
Replicate what Works
I’ve shared this next little tidbit in previous posts, but it works so effectively, that I feel compelled to share it with you again.
Too many marketers are attempting to re-invent the wheel. Why?
Almost every niche already has established authorities. Chances are, these authorities have built quite a following by providing content that people want to read and share.
Why not take the content that is already working and tweak it to improve it even further?
This is where I would suggest the app Buzzsumo. With this nifty tool, you can plug in the url of any of your competitors and view their most shared content via the amount of social signals they’ve received.
From there, you can see the posts that your target audience is the most interested in. You can then analyze these successful posts and discover exactly why they worked so well? Was it the title? Was the post ridiculously informative? Was it controversial?
Then all you need to do is create a post that follows the same basic topic, but is more in depth. You have your competitor’s post in front of you, so it should be clear on what you can do to create a piece that far exceeds the original.
This way, you won’t have to guess how your audience will respond; you will KNOW your target audience will be interested.
Once you’ve successfully create your post, you can further leverage your content by sharing it with those that shared your competitors post. Chances are, if your post is far superior, they will greatly appreciate it. Here’s how you do it.
The first step is to plug the url of your competitor’s post into Open Site Explorer, or your preferred analytics platform. From there, you will be able to see exactly who linked to that specific post.
The next step is to visit their website, gather their contact info, and send them an email or tweet. In this email or tweet, you need to explain that you saw that they linked to (insert competitor’s post) and you think they might be interested in YOUR post because it’s so much in depth.
The vast majority of people will simply ignore you. This is ok, but eventually you may come across someone that will be happy to review your content and may even share it with their audience as well, allowing you to reach a far broader audience than ever before.
All it takes is a little bit of praise from the right person and your business will literally explode with new readers, subscribers, and sales, virtually overnight.
Seriously, if you followed the few basic tips I suggested above you will see a significant boost in your site’s growth. It may take a few additional minutes here and a few additional minutes there, but nothing I suggested will take an outlandish amount of time and will absolutely help your business to expand.
Believe it or not, a large majority of marketers have heard these tips before, but fail to take action. Be different. These few additional content marketing ideas could be the catalyst that your business needs to take off.
I really want to hear from you. What content marketing techniques are the most successful for you?