Copywriting, what is it and why does it matter? Well whether or not you’ve noticed it, you’ve read some form of sales copy at one time or another. You could be watching a television commercial, an online banner ad or just reading a magazine insert, either way it’s copywriting at work. Copywriting is the art of selling people something with words above all else. If you need to do your own copy then it can be a bit intimidating and for the most part it looks a lot easier than it actually is. However, there are some things you can ...
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