Let’s talk about closing the sale. You’ve done all the hard work in attracting visitors, generating conversations and building momentum. Now you’re ready to turn all that goodwill into cash.
We’ve talked about some basic ways to do it in other blog posts. Now let’s go over some advanced strategies.
The Evergreen Webinar
Webinars convert. They convert really, really well. They work whether you’re selling a $10 eBook, a $10,000 training course or a physical product, a webinar is a great way to do it.
Unfortunately, live webinars take time. That’s why the evergreen webinar was invented. The evergreen webinar is basically a webinar funnel that looks as if there’s going to be a live webinar, but actually leads everyone through the same funnel over and over again.
You just need to set it up once, then forget about it. Conversion rates with an evergreen webinar will often be a lot higher than just about any other kind of funnel.
The Video Salesletter
This is a video presentation that serves to both provide information and sell your audience. The main difference between a video salesletter and an evergreen webinar is the length and format.
A video salesletter plays right away when someone clicks on a link. It’s typically 25 to 40 minutes long. An evergreen webinar is to 40 to 60 minutes long and has a registration process.
Again, an engaging video salesletter will generally convert better than an all text sales process.
One Time Offers & Discounts
Facebook is a fast paced environment. People are used to seeing posts appear and disappear in moments. That’s why time sensitive offers and one time discounts work so well.
Create an offer or contest that’s only good for a short period of time. Make sure the offer is truly irresistible. It should seem like an absolute steal that they don’t want to miss out on. Then, market that offer to your audience. That sense of urgency can really drive up your sales.
Leverage Paid Traffic Tools
Whenever you do a promotion, pay to promote your posts. Pay to sponsor your posts. Pay to make sure all of your list actually sees your post. If you don’t, only a tiny fraction of your followers will see your promotion.
Promoting your posts to your existing audience is one of the highest ROI forms of marketing you could do. Facebook ads on cold traffic might only bring a 20% return. Facebook promoted posts could easily return 200%, 500% or even 1000% or more.
These are some ways you can close the sale on Facebook. As you build your Facebook audience, most of your attention should be on developing your fanbase and building a good connection. Every once in a while though, do a strong push to bring in some revenue.