With so much technology available today, it is no surprise that social media plays a large role in the success of the advertisements from many different companies. Social media allows each business to have a personal relationship with a variety of potential clients, whether that relationship is established through a company page, an advertisement alongside someone’s news feed, or a pop-up from the website. For that reason, Facebook has become a major resource for companies that are looking to expand their client base.
Facebook was originally set up as a way to communicate with your peers, but it has grown into a website that allows the user to do almost anything. You can send messages as if they were emails, and invite other friends to your birthday party. From a company perspective, you are able to set up an entire page about your company, giving individuals the opportunity to explore your brand and spread the news. With multiple small ways you can customize the experience, you need to take advantage of these services while you can.
On Facebook, you have the capacity to create your own advertisements. During the process, Facebook gives you the option to look through all of the stock images they have in the Facebook image library. With many other platforms, you are required to include your own images, which can be time consuming. You have to arrange a photographer and set up any models you need for the photo shoot. By the time you are done, you still have to edit pictures completely on your own.
When you choose one of the stock images on Facebook, you can search the database for an image that pertains specifically to the advertisement you want to publish. The entire database of images is supported by Shutterstock. The only downside is that not every image is in line with the advertising guidelines that Facebook set forth. Take some time to learn the guidelines so you can pick the right image. Even though you will need to review these guidelines, you will still spend significantly less time during the ad creation process as a result of these images.
Ad relevance scoring on Facebook is almost exactly the same as Google’s quality score when you post advertisements throw AdWords. Basically, relevance scoring shows you how much your advertisement will be displayed on Facebook, along with your overall cost for each time a consumer is engaged in your advertisement. Your score includes multiple factors.
When Facebook calculates your ad relevance score, they take into account feedback from the individuals who have viewed it. This feedback includes viewed videos, comments, “likes,” and other potential interactions with the audience. If you get positive feedback and satisfied clients going to your advertisement, the scoring is in your favor. However, if you receive negative feedback, or the user checks the box that says they no longer want to see the ad, you risk having less exposure. The key idea is to make sure that your advertisement supports the information you give about your product or service.
You must enable this feature in order to reap the benefits of scoring. Go into your Ads Manager settings and go to Customize Columns. You will need to go down the list and find the Relevance Score box. Once you check the box, the feature is enabled.
Import Your Contacts
While many individuals who use Facebook will input their friends from their smartphones and email addresses, businesses are able to do this too. You probably have many of the emails of your regular clients already in your address book in your email system. On your company’s Facebook page, you have the option to enter in those email addresses to invite them to the page.
In order to import your customer information, you need to go to your main Facebook business page. You can click on the button that is next to the “Share” icon on your cover image. From there, you can select to invite your email contacts from a drop down menu. You can invite as many people as you want to the page, which allows existing clients to share your page with their friends and that helps to stimulate your business and revenue.
As you invite your clients, you automatically generate an invitation to view your page so they can “like” it. The email invitation allows you to start getting individuals involved with your company and your page from the start. From there, you can do a preview of the invitation, allowing you to make sure that you have included all the information you need for your contacts. When you are done, you can select the checkbox that states you are an approved person for initiating invitations, and you click send.
While you are able to invite many contacts to your page, Facebook has several restrictions. First of all, you can only upload 5,000 contact to your page a day, which can slow you down if you have a large customer base. If that is the case, you will need to send the invitations in batches, which need to be a day apart. Additionally, the feature may suggest people that could be interested in your page, so you have the option to email them. Basically, these recommendations are just another way for Facebook to give you some free advertising.
Schedule Your Posts
When you are working around the clock, your available time to post your updates and messages to subscribers may not be at the optimum time of day for those individuals to see them. However, you don’t have to confine yourself to posting at whatever time you may be online. Instead, you can take advantage of Facebook’s ability to schedule posts for a future or previous date.
Some social media outlets require Hootsuite or Buffer to post their status updates at a later time. However, Facebook allows you to schedule future posts from your company’s page. In fact, you can set any post for a specific date and time. If you want something listed in a part of your timeline from four months ago, you can just select that date and it adjusts accordingly.
In order to take advantage of this setting, you click the Publishing Tools tab on your page, and then click “Create.” When you create the post, you are able to compose and edit the post until you are completely finished with the design. Once you are done working on the post, select “Schedule” from the drop-down menu beside the word “Publish.” You can schedule the date and time of your post at any future or previous date.
This feature is frequently used for businesses that have multiple people controlling the posts that are submitted onto their timelines. The scheduled post remains in the queue until it is time to publish it. Luckily, this feature prevents other contributors from posting the same type of post. With multiple people in charge of your social media work, make sure you check on each other’s posts to avoid repetition.
Review “Pages to Watch”
The “Pages to Watch” area is located at the bottom of your Facebook Insights page. This feature allows you to track other company pages to make sure you are keeping up with the current audience. This section allows you to add partners, the competition, or friends of the company. When you add groups or individuals to this group, you are able to see the details about the “likes,” the posts, and how involved the audience is with their company.
One of the most significant ways you can impact your company is by knowing exactly how the competition is handling their audience. If you see that a rival company’s page views and audience is much higher than your own, you should pay attention to the time of day that they typically post, along with the amount of days they post on each week. Essentially, this tool is used to help keep ahead of the competitors by monitoring their page, as well as your own.
Add A “Share” Button
If you run a regular company website, and you want to generate more traffic to your Facebook page for the company, you need to install a “share” button on the main website. This button allows consumers to learn more about your company by going through a social media empire that is more used than your website might be. Facebook is able to provide you a code from their website, but your IT department will most likely be in charge of adding it to the company website.
The smartest place to put your share button is usually at the top of a blog post or update to the page. This button allows consumers to go directly to your Facebook page, but it also allows visitors to repost the page to their own News Feed, which is an easy way to get traffic on your website without actually needed to advertise or try to get page views. Essentially, this method works because your existing clients are able to bring forth some of the traffic they would normally have on their own Facebook page.
The best way to engage someone isn’t through questions that only require a “yes” or “no;” the best way to involve someone is in a conversation, which normally solicits continuing responses from both parties. When you are creating a post that will be published on your company’s Facebook page, you want to make the tone conversational and engaging to the consumer.
Rather than posting a version of the question “Do you need our services?”, you need to find a way to ask consumers to respond. For instance, you can ask how the audience performs a specific task or the method they use to find information. Essentially, the most important thing is not providing a question that only gets a one-word response. When you speak the consumer on a personal level, they are able to form a connection with your brand, which keeps it fresh in their memory.
When you prepare your Facebook page, you want the consumers to be constantly engaged, since that engagement is what drives your sales. One way that you can get a response and higher traffic volume is by keeping up with a recurring subject or theme. When you decide to pursue a theme for a couple of weeks, consumers know to expect more from your page. Since they expect more, they will visit it more so they can receive updates around the clock.
For example, if you are offering different package options for an online software program, you can setup your posts for the entire week to show off the benefits of each package. Start the post with stating the types of packages you have, and then schedule a post to tell about a different package each day. With this information, consumers are able to keep an eye out for new packages that could benefit themselves or their company.
If your company relies on personal interaction, take a few weeks to introduce another person from your core team every day or couple of days. Basically, you need to create an expectant audience. If they know you are constantly aiming for higher and better goals, they will trust your company, which earns you more business.
Using Facebook to Your Advantage
Facebook is usually seen as a way for individuals to communicate and exchange images and thoughts about their day. However, Facebook has so much more to offer business and corporations. Even the largest companies, such as Wal-Mart or Target, have a large social media following, which gives them the ability to tell their followers about upcoming sales, or when a particular type of service is offered in their stores.
Your company is no different. Getting your ideas and ambitions to the consumer is the best way to earn yourself loyal purchases and subscribers. Use the built-in Facebook tools to enhance your page in a way that you previously could not. Additionally, make sure you link your social media profiles to your company’s main page. Adding it allows consumers to visit both pages easily, while allowing existing Facebook members to share your posts and updates with an entirely separate friends list from the one you have. With social media paving the way for many companies, make sure you aren’t left behind.
Lastly, let me know your thoughts and what other tips for Facebook that have worked for you. Leave a comment below and I look forward to hearing from you.