The most valuable and infuriating task any marketer gets appointed is to create a highly effective landing page that converts. This can be a daunting challenge because there are many variables that can affect the success or failure of a page. At any time, problems may arise with copy, images, page design, traffic issues, the list is endless. A good approach is to not focus so much on why your landing page is not converting, instead channel your energy on methods that will improve performance.
The following is a compilation of seven hacks that will help push your landing page conversion rates through the roof:
Provide Automatic Select Form Fields
Simplify the user experience and make it as easy as possible for conversion to take place. If the process is seamless, people will be more likely to follow through. Providing auto-select form fields is like walking into a room with motion sensor lighting. You might be a little startled when the lights turn on automatically, but you appreciate the convenience. This subtle, yet effective feature may go undetected by untrained eyes because nothing really changes on the page.
The way this type of form works is that the first field is selected automatically. This gives users the ability to start typing instantly, making conversion easier. When a user arrives on your landing page, the sign-up form is preselected, so the viewer can immediately start typing and not have to click to select the field. Through testing methods, this approach has shown to increase conversion by 45 percent, with a 95 percent confidence level.
Include Countdown Timers with Your CTAs
As much as human beings have evolved, we are still quite primal at the core. We are still led by emotion responses and psychological triggers. This is what guides our behaviors every day. That is why timers can be so effective. No one wants to miss out on a great deal. A sense of shortage instills a fear of missing out on something that can never be regained.
In addition, online countdown timers are very easy to use. These useful tools can typically be found in search engines and quickly pasted into your landing page HTML. Some page builders include pre-installed timers that you can drag and drop onto your page.
Add Click Pop-Ups
Truth be told, consumers can be slow moving entities. When unsure of exactly how many fields are involved, users are reluctant to invest their time into filling out a form, regardless of how little time may actually be required.
One conversion hack worth utilizing is including a click pop-up button on your page instead of a standard form. This bold stunt makes it easier for viewers to react to your CTA by clicking on the button which prompts users to fill out the pop-up form.
Use Pre-Filled Forms
Making things simple for users will lead to higher conversion rates. Therefore, pre-filling parts of forms so they don’t have to is a brilliant conversion hack. For example, Kissmetrics experienced a 30 percent increase in online conversions with the use of pre-filled forms.
Everyone knows how hard it is to get site viewers to fill out lead capture forms. It is such a tough task, it is one of the leading causes of landing page abandonment. Asking users to do too much work causes friction and results in reduced conversion rates. Simplify the process by requiring fewer actions that lead to conversion.
Regardless of how well your landing page has been optimized, you will always lose a few prospects. That is okay, you can still capitalize on lost opportunities by retargeting. This method allows you to display targeted ads to specific viewers who have visited your landing page but chose not to act. This type of content may be a discount or blog related to your web page or other media promotions. Research has shown that users that have been retargeted convert 70 percent higher than those who were not. Retargeting is an effective tool for nurturing viewers aren’t quite ready to convert.
Personalize Content with Dynamic Text Replacement
Personalization is currently a very popular marketing trend. Utilizing this approach properly will surely help drive conversion rates higher. In addition to basing personalization on ad contents and the source of lead’s traffic, it can also be based on facts you have already acquired about your leads.
Common types of personalization may include:
- Marital status
You can incorporate personalized content using dynamic text replacement by simply inserting merge tags in the sections you want to customize on the page. With this addition, the text will adapt depending on which established user loads the web page and remain unfilled for new users you have no information about.
Pop-ups are by no means a new thing. At times, they have gotten a lot of negative press. But, this useful tool can be implemented in a new way to help boost landing page conversions. One prime example is by adding an exit pop-up that operates through Java to detect when a viewer is preparing to leave your page. A last-minute offer gets displayed before the site exit is complete.
Typical exit pop-up offers include newsletter subscriptions, free e-books or other e-downloads, discounts, and other coupons or giveaways. By adding one more opportunity to act, you can increase the overall conversion rate of your web page.
Takeaway hacks to remember when planning a successful marketing campaign that will lead to landing conversions:
- Provide a user-friendly page that allows for easy conversions, so users are more likely to act.
- Create a sense of urgency. Instill scarcity and fear to help push users to act now.
- Make the process easier by adding buttons, not forms.
- Allow for fewer actions in the conversion process to hold user’s interest, and not scare them away.
- Place retargeting ads to feed users who are not yet ready to convert.
- Increase conversion rates by using personalization with merge tags.
- Boost conversion of your page overall by adding one last opportunity at the exit.