In the highly competitive world of online marketing, you need to employ every tip, trick, and strategy at your disposal in order to help build your business.
Like many sites out there, my business revolves around the traffic that I attract through my blog posts.
Though I have tons of products, a large following on social media, and have numerous avenues for gaining highly targeted traffic, my blog posts are arguably the most important aspect of my entire business model.
Blog posts are what keep people coming back for more, and what help you build trust and authority, which are essential for selling a product or service.
It’s through blog posting and having created incredible content that most key influencers gained such a strong foothold within your niche.
So, it only makes sense that you work to improve your content in any way that you can as it is so integral to your success.
Today, I’m going to share a few basic tips that will undoubtedly help you leverage your content and continue to improve your business.
Let’s get started!
Inject Some Personality
The amount of high quality information that you provide is absolutely essential to building your viewership.
However, your style of writing also plays a big role in whether or not people will enjoy your posts, share your posts, or even come back at a later time to read more of your posts.
Believe it or not, the vast majority of people that read your content simply want to be entertained, which is incredibly difficult to do with dry, boring writing.
I’d be willing to bet that the majority of bloggers DON’T speak like a robot with a monotone voice. Then why do so many people write like they do?
You’re not being graded on your writing by an English professor. Though having technical writing skills are important, it shouldn’t be a major focal point for your blog posts; being interesting should!
Unless you’re writing for a medical journal, why not use a conversational tone? Write like you would speak to a friend and you’ll gain so many more followers. Crack a joke once in a while. Your blog posts should be a reflection of who you are.
If people like you, they WILL want to read more. That can’t happen unless you break down that wall and begin adding a bit of personality into your content.
Add Opt-In Boxes Strategically
The obvious locations for opt-in boxes are in your sidebar and after every post. However, there are other locations that could serve as an untapped goldmine for gaining new subscribers.
Pat Flynn was one of the first to discover that you can actually collect an abundant amount of emails in the most obscure locations. That doesn’t mean that you should start plastering opt in boxes everywhere, but there are a few locations on your site that may yield some surprising results.
For starters, Flynn found that one of his most popular pages was actually his “About” page that described who he was and what his site is trying to accomplish.
So, he placed an opt–in form directly in the center of this page. It was a small, compact opt in box that didn’t detract from the aesthetics of the site, which is important, obviously.
This simple box actually boosted his subscriber rate significantly, so I’d suggest finding your MOST popular pages and make sure that you have a simple, non-intrusive opt in box that is visible to your readers.
If you have posts that go viral and become wildly popular, why not place a small opt-in box and a call to action somewhere within the text?
Blogging is not a short term project, but should be seen as an ongoing business endeavor.
You need to publish content consistently, not only to gain favor with the search engines, but also for your audience.
The most successful blogs DON’T gain the majority of their revenue from one time viewers that happened to stumble across their site, but from the following that they build from the readers that continue to come back time and time again.
These are the people that are the most likely to subscribe to your email list and are far more likely to purchase your products.
In order to obtain this sort of following, your readers NEED consistent content. For some reason, a large portion of bloggers post a TON of content within the first few months, but then tend to become more sporadic with their content.
If you’re not publishing a new post at least once a week, expect your traffic and revenue to diminish. The best option is to create a schedule for your posts and stick to it. It’s a simple solution that will pay off in the long run.
Break Your Posts Up
There’s no question that the average attention span for online readers is quickly diminishing. According to a study entitled, Not quite the average: An empirical study of Web use, users only read 28% of the words on a 593 word web page.
The percentage seems to decrease as the word count increases. Clearly, the average page doesn’t maintain the attention of the average reader.
This may be due to numerous factors, but I firmly believe that breaking your posts up into smaller sections can help mitigate this.
The massive wall of text that some sites use undoubtedly leads to higher bounce rates as attention wavers and people begin to click away.
A study conducted by the Nielsen Norman Group that the majority of people simply scan web pages instead of reading the full text. That means that highlighting certain areas with;
- Avoiding large clumps of text
Will help readers scan through your posts and still gain insight into what you’re saying. You’ll even notice that my posts aren’t structured like a traditional page of text. I choose to break up my content into easily digestible chunks of 2-3 lines and I believe it has worked extremely well.
The harder you work on improving your content, the more people will want to read it. A few of the tips I suggested may take a bit of time to get used to, while others can be implemented in only a few minutes.
Believe in yourself. You have the ability to create a highly successful business, but your content will likely be an important part in that.
Like anything in life, if you want to master something, you need to work on refining your technique. Though these tips will help you significantly, there is no substitute for experience.
Whatever you do, keep writing and keep improving. Nothing will benefit your business quite like having highly sought after blog posts.