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Does affiliate marketing still generate enough leads for companies? Some would like to think affiliate marketing is no longer generating enough leads to be relevant in today’s Internet–especially with the growing popularity of ad blockers and tracker blockers (such as Ghostery). However, affiliate marketing still does have its benefits and when you take into consideration the lack of a decent ad blocker on mobile devices and the fact millions access the Internet primarily on their phone, affiliate marketing shouldn’t be overlooked.
Affiliates Create a Larger Reach
The purpose of using affiliate based marketing is because your affiliates are going to have more reach than you, no matter how popular your company’s Facebook page is. An affiliate is also most likely going to already have an established reputation in whatever niche you would like to get your toe in or where you want your product to sell.
Whereas you may have “X” amount of followers on Facebook, your affiliates may have twice as many on Tumblr, YouTube, Twitter and any other social media platform that you may never have considered creating an account for.
Affiliate Marketing Programs Can Help Build Your Strategy
Sometimes you may not know where to begin when building a marketing campaign. When you sign up with a affiliate marketing program, you gain access to hundreds of potential affiliates and professionals who are going to point you in the right direction to have a successful marketing campaign. Because when you are trying to sell something, you really don’t want to waste your time on blogs that won’t generate enough leads.
Ultimately, having someone else help you build and implement a strategy is going to save you a lot of headaches and help you a lot in the long run.
Banner Ads Bring Traffic Right to You
With a well-designed, eye-catching banner ad, you are more likely to bring more traffic directly to your website. Sometimes a link can get lost in a wordy Twitter or Facebook post; however, with a beautiful banner ad on someone’s website you are going to grab their attention and bring them right to your website with the click of a button. Not only can the banner ad bring the potential customer to you, it can also take them directly to the product you want to sell–thus, making the sale more likely to happen since they don’t have to spend time looking for the product advertised.
Final Word
There is still a place for affiliate marketing in today’s fast-paced, internet based world. If you’re trying to sell a product to a particular niche, then you may want to consider working with those already established in that niche. If you don’t know where to get started, a Google search for affiliate marketing programs will set you in the right direction. If you want to lengthen your company’s reach and start gathering more leads, then it is time to start designing those banner ads.
Lastly, let me know your thoughts and what other tips for Affiliate Marketing that have worked for you. Leave a comment below and I look forward to hearing from you.
