The other day I was watching a movie and the song “Milkshake” by Kellis came on. Don’t act like you don’t know what I’m talking about! Being the consummate professional that I am, I began changing the words around in my head so that it reflects my internet marketing ventures. Here’s what I have so far…
My content brings all the buyers to the yard
And they’re like “I want a business like yours”
Darn right, I’ll be your mentor
I could teach you, but I have to charge
That’s when I realized, that my little song is actually the basic business model for almost every high level internet marketer in operation today.
Here’s a challenge. Go to any of the most well known marketers that you know of and take a look at their site. Chances are their site isn’t the most aesthetically pleasing.
There are probably minor tweaks that could be made all over the place, yet these internet marketers are still so incredibly successful. Why? It’s because they became good at one thing. Blogging.
So, today, I’d like to cover a few of the major mistakes that are keeping you from receiving hundreds of thousands of views every month by improving your blogging ability.
Creating Headlines for the Viewer
Recently I was scouring my Facebook account and came across the site Viral Nova. This is one of those sites that rely solely on viral traffic from social media.
The majority of the content is taken from somewhere else, whether it’s a story, video, or group of photos. Clearly, Google would NEVER rank a site like this as it has no original content of its own, yet it receives a monumental amount of traffic every single day.
Since there is absolutely no way Google will ever provide them with traffic, it is an absolute necessity that their content receives the maximum amount of clicks and shares.
I began to wonder how they can rehash content from other sites so that it receives millions of views without the help of Google. That’s when I realized; whoever operates Viral Nova is an absolute genius.
It’s not so much the content that originally attracts people. The content is already out there on the web somewhere. The reasons why sites like Viral Nova can be so successful are their incredibly engaging headlines.
Viral Nova creates headlines specifically to pique the interest of the viewers, instead of what most do, and create a headline for Google. Take a look at 5 of the headlines from today…
My House Feels So Boring After Seeing These 33 Awesome Things. I Want Them All, Especially #5.
A Passer-by Thought This Was A Pile Of Trash. I’ve Never Seen A More Shocking Transformation.
This Egg Is So Rare That When It Was Crushed, An Entire Team Leapt Into Action. You’ll See Why.
25 Pets That Have No Idea How To Use Human Things. The Results Are Hilarious… LOL.
Here Are 26 Crazy And Ridiculous Inventions From The Past. But #6… I Would Buy That Thing Today.
Once you’ve read the headline, you just HAVE to click on it to find out more. They take advantage of human curiosity in order to receive clicks, and have absolutely mastered it.
The first headline is simply a group of photos of homes that have odd architecture. At the time of writing this, that post had only been on Facebook for 10 hours and has already received 1,855 “Likes” and 1,137 “Shares”.
That is an incredible amount of exposure in such a short amount of time for a relatively dry subject. How many clicks do you think that site would have received if they had written it for the search engines instead?
Next time you are preparing to create a new post, before you hit that publish button, be sure that you create a headline that is absolutely irresistible to viewers.
Overcoming Writer’s Block
This plagues ALL blog owners as some time or another and can be incredibly frustrating.
When a site depends on fresh content to perform, it’s an absolute necessity to come up with new ideas.
Google absolutely loves new content. Continuously pumping out high quality posts at a relatively high rate will not only keep your audience coming back for more, but will also show Google that your material is worthy of being highly ranked within the SERP’s.
“By posting an additional blog post each week, we were able to increase our blog traffic by 18.6%. My experience of working with 20 of the top 100 blogs showed that if we published 3 pieces of content each day (21 pieces a week), we could easily get our traffic to over a million visits a month over time.”
So, as you can see, it is essential to continue feeding your audience or else they will begin to look elsewhere for their much needed information.
Obviously, I’m not saying that you should be cranking out several blog posts a day or even daily, but you should at least shoot for several a week in order to meet the demand of your viewers.
The task of creating that much content can often be tedious and daunting. It may be difficult to come up with ideas regularly. That is why I am going to provide you with a few easy suggestions to overcome your writer’s block.
Pro Tip #1 – Carry a small pad of paper and a pen wherever you go. Inspiration always tends to strike at the most incredibly inconvenient times.
I can remember one incidence where I was at a wedding reception. My entire table was in the buffet line, leaving me sitting there to twiddle my thumbs. I began thinking of my site and suddenly, as if out of nowhere, ideas began pouring out of me.
Luckily, I had a small notepad and a pen at the ready and actually wrote down enough ideas for several months’ worth of blog posts. If I had waited until I came home to write my ideas down, I would have undoubtedly forgotten the vast majority of them.
Pro Tip #2 – 2 heads are better than one. When falling short on ideas, outsource your blog posts to someone who is familiar with your niche.
If they are an expert within the writing field, they will likely be able to come up with a slew of new ideas that you may not have ever thought of.
Pro Tip #3 – Find similar blogs within your site and search through their most popular posts. Choose one that you like and write on a similar topic, but adding to, or improving it so that it becomes YOURS and is not simply rehashed material that can be found somewhere else.
Pro Tip #4 – Reach down into your own archive of posts and dig out a few that your audience identified with. Then create an updated version of that post or do what I like to call a “Frankenstein” and write a post that several of your ones and combines them into one uber post.
In the end, blogging will be your ultimate money maker. It will keep your target market interested and your site relevant for years to come.
If you don’t mind, I’d really love to hear some of your best blogging tips. Feel free to leave them below in the comments section.