Marketing is a profession that is continuously evolving and improving with the influx of new information. As a marketing professional, one of your main concerns should be productivity. In a recent poll, it was found that most marketing professionals considered themselves to be unproductive and as a result, the impact of their marketing efforts suffered.
As you continue to hone in on your marketing tactics and strategies, productivity should be a core consideration. If you are ready to solidify your productivity levels, then here are a number of excellent productivity hacks that will take you to the next level.
Measuring Marketing Productivity
To improve your marketing productivity, you first need to know where you are starting at. By understanding the starting point in terms of productivity, you will be able to better track your progress over a specific span of time.
As Chron points out, there is a step by step process to measuring your marketing productivity. The step by step process is as follows:
- List Marketing and Business Goals
The first step to improving your marketing productivity is to identify what your business and marketing goals are. These goals should include both short-term and long-term ones and the strategic plan that you have in place to realize those goals. The more specific you are during the identification process, the easier it will be for you to match your progress to the goals that you have set in place.
- Track Results During Your Marketing Campaigns
The second step is to plan on tracking your results during every marketing campaign. To best track the impact of your marketing campaign, it is helpful to also know what your conversion, lead generation, and sales numbers are. At the end of the campaign, you can see how the numbers have fluctuated. Of course, your main goal here should be to always improve your numbers. The more you keep that goal in mind, the more likely it will be that you will be able to realize your marketing objectives.
- Business Awareness
The third step is to determine at what level the awareness for your business is at. Business awareness can significantly impact the success of your marketing strategies. The higher your business awareness is, the greater the chance your marketing goals are going to be successful. If your business awareness is low at the onset, then you should plan on recording how your marketing strategies change that awareness after implementation.
- Use Marketing Analytics
Marketing analytic technology is one of the best and easiest methods to gauging how your website traffic changes over time. You should have a strong understanding of which websites experience improved traffic, the advertisements that are effective or ineffective, and how your campaigns are changing the landscape of your traffic profile overall.
- Return on Investment
To truly measure improvements in productivity, you need to determine if your marketing campaigns are leading to a return on your investment. Of course, the end goal here is to make sure that your investments are leading to modest or high returns. At least this way, you are not throwing money away on marketing campaigns that are ineffective and that you are putting your funds and marketing efforts into productive use.
- Competitor Ranking
Finally, the Content Marketing Institute recommends also having insight into your competitor and how they rank on Google. By assessing the traffic that your competitor is experiencing, you can set goals for yourself and determine the impact you want your marketing campaign to have. When using Google, you can identify competitor ranking by entering the web address of your competitor’s site into SEMrush. You can even adopt a few terms that your competitor uses and hopefully allow them to work for you. The list will look like this:
By taking these preliminary steps, you will at least be able to measure the impact of the productivity hacks described in this article. As you look at the “before and after,” you will be able to also develop and improve your strategies for better results the next time around.
Use Content to Your Advantage – But Smartly
Content is widely used among marketing professionals, but many do not know how to use it smartly and productively. You can set yourself apart from the majority by adopting a new strategy, which is to first look at which content get the most shares and then share it across content marketing channels. This way, you are able to derive the full benefit of content that you have and you are also able to increase viewership.
There are numerous options available on the market to help you track content that gets the most shares. One option is a recommendation by the Content Marketing Institute, which is a program called BuzzSumo. With this program, you simply enter your website address or that of your competitor and you can immediately view the most successful content on the web. You can also view how the content performs on specific channels.
Use Free Tools Such as Google Analytics
Google Analytics is a tool that every marketing professional should have and understanding of and control over. With Google Analytics, you can have data collected about your website, manage your SEO efforts, improve the appeal of your website, and you can even generate a full outlook in terms of your target audience. There is numerous things that you can do with Google Analytics and the better you understand the program’s capabilities, the more time and effort you will be able to save in terms of your marketing efforts. The boost in productivity will also enable you to focus your marketing efforts elsewhere.
Share Automation Tools with Your Marketing Team
Marketing automation is a touchy subject for many marketing professionals. The general trend is that you either use marketing automation tools or you do not. Taking such an extreme approach is not the only solution. The most successful and productive marketing professionals. are able to find a comfortable balance between traditional marketing and marketing automation.
Once you find a comfortable balance, you can provide the marketing automation tools to your marketing team. As Tech Co explains, “Your marketing team is one of the biggest assets of your productivity arsenal. They have the potential to take off a huge burden from your shoulders.” The best way to use your asset is to give them the tools that will enable them to organize tasks and to reduce the effort they need to put into projects. The less effort and work that go into projects, the greater your productivity and that of your team will be.
Alerts and Listing Tools
Another strategy that you should adopt, if you have not done so already, is to use alerts and listening tools. The most common tools, according to Duct Tape Marketing, are Google Alerts, Topsy, and Hootsuite. These marketing tools notify you immediately every time someone mentions your brand or when one of your key phrases are used on the web. By monitoring this type of activity, you can take quick action and engage with your customers or whoever has mentioned your brand on the web. Best of all, statistics show that brands who engage more experience greater success than their counterparts.
Scheduling your posts is one of the easiest and simplest ways to improve your productivity. Post scheduling is relevant to email marketing and social media and it can be achieved through the use of a number of programs. While there is no consensus as to which program works best, Avmsoline recommends Hootsuite as the program of choice. The program is known for its ease of use and its ability to improve your marketing productivity through the schedule post strategies that it implements. Regardless of whichever program you choose, you are bound to be happy with the end results.
List of Influencers
Many marketing professionals are unaware of how impactful influencers can be. Influencers are able to easily take your brand to the next level because of their existing fan base and support group. The most common types of influencers include brand leaders, social media stars, and even individuals who run their own blogs and have a large base. The best way to use influencers to your advantage and in a productive manner is to make a list of everyone who can be of use to your brand. Once you have gathered the largest names in your industry, get in touch with them via social media or another channel and offer them a partnership with your brand.
As they realize the importance of your brand in the industry, they will help you market it and you can quickly boost your visibility and position in the industry.
Keep Marketing Meetings to a Minimum
As Out Bound Engine explains, the average office employee spends 31 hours per month in an unnecessary and unproductive meeting. Chances are, your office falls into this statistic too and at the end of the day, there really is no reason you and your employees should be wasting precious time.
The best way to avoid unnecessary meetings is to schedule every meeting ahead of time, plan out what needs to be discussed, and to also keep the topics to only what is important and productive issues. If anything else arises, then you can tap into the wonder of email – where you can give everyone an overview of an urgent issue. Chances are, not only will you become more productive, but so will your employees.
Google + is attached to everyone’s Google Mail account, but very view people actually know how to use it or use it wisely. If you have not yet made use of Google +, then it is time to create your personal profile so that you can effortlessly promote your brand with anyone who receives an email from you. You certainly do not need to notify the recipient that you have a Google + account, you can simply rely on the chance that they will check on their own anyways.
Also, if you are concerned about effort you will need to put into maintaining your account, this problem has already been taken care of for you with a nifty program called Do Share. As the Content Marketing Institute mentions, this program holds scheduled updates, the only condition is that you keep your browser open doing the process.
Social Media Presence
Another great tip is to use your social media presence as an extension of the day to day business that you already perform. For any brand, social media is a crucial and necessary strategy to increasing viewership, conversion rates, sales, and the like. The more engagement you have on social media and the more active you are, the higher the chance you will see results. You should also make sure that you are following up with the majority of users that reach out to you or mention your brand.
Of course, cultivating a strong social media presence can be time consuming. While there really is no way to streamline the process, you can certainly have lower-level employees handle the job for you – so long as they know what they are doing.
Make Use of Existing Content
Finally, chances are you have existing content and rather than let it go to waste, you should find ways to reuse it. Before reusing your content though, you should use applications that gauge which content was the most successful. Once you have determined the most successful content, you can update it and post it on various channels like blogs, social media, and guest posts. With this strategy, you save yourself time, effort, and work.
It is not always easy to improve your productivity levels. The above strategies are meant to help you bypass the challenges so that you can free up time in your day to focus on new and more effective marketing strategies for the future of your brand. Also, the above strategies are not set in stone, you can always tweak them to suit your specific needs.