WordPress SEO by Yoast is a free plugin (obviously for WordPress) that you can use internally on blog posts and pages for optimizing how your content appears in the search engines. But more than that, it help you with proper SEO practices that often get overlooked. If you find yourself getting lazy when it comes to optimizing your posts and pages, or if you’re unsure of how to alter your posts in such a way to achieve the highest SEO potential, then you probably need the WordPress SEO by Yoast plugin.
Do you know how to create a really good title for your post? Do you know how many times you used a keyword phrase in your article? Have you taken the time to insert META keywords before publishing? If you answered “no” to any of these questions, then you definitely need to consider installing this WordPress plugin. It will save you a lot of time and hassle by having most of your SEO needs all in one place.
The WordPress SEO by Yoast Interface
The WordPress SEO by Yoast user platform is located just below the text field in a New Post or New Page area on your blog. The guts of the program are at your fingertips on the plugin sidebar, of course, but you’ll be spending most of your time on the New Post page.
The plugin gives you a quick snippet preview of what your blog entry will look like in the search engine results, starting with the heading and working down to the description. If you would click on your link because you like what you see in the preview, chances are that other people will too. But if you think it looks like a mess or seems nonsensical, you can change it. That way, you don’t get any random text from your blog post popping up in the search result description and confusing your readers.
Next, you can get a full count of how many times you used your keyword phrase in the article. You tell the plugin what your focus keyword phrase is, and then it does the rest of the work from there. If you have the Easy SEO plugin (which is not free) you can compare the your keyword phrase count with the keyword density and get an idea of how many times to insert a keyword per word count.
Other Aspects of the WordPress SEO by Yoast Plugin
You do have to manually write your own META description when using the WordPress SEO by Yoast plugin. You can use this opportunity to draw the reader in even more by using promotional text rather than informational text. Your META description needn’t contain any of the actual content from your post. It needs to begin with the keyword phrase you’re targeting and then describe what the reader will learn when they click on your link.
That’s it! The WordPress SEO by Yoast plugin is incredibly easy to use and does not require much SEO knowledge, so anyone can install it on their blog and glean quite a bit of value from it.